NIM Marketing Intelligence Review

Open access

The NIM Marketing Intelligence Review (NIM MIR) is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence, e.g. new strategies based on academic and empirical market analyses, new models and methods enabling more effective marketing decision making, and state-of-the-art articles on current fields of marketing research. Readers will be informed about important developments in marketing theory, marketing methodology and marketing strategies.

Volumes 1 to 10 were published under the name GfK Marketing Intelligence Review (GFK MIR). The first issue was published in June 2009. The volumes under the old name are available on content.sciendo.com/view/journals/gfkmir/gfkmir-overview.xml.

The NIM MIR delivers relevant insights from academic research, using practical and accessible rather than academic language, supported by professional journalists who "translate" academic papers. We publish papers that contribute new and often fascinating knowledge, for instance about customer behavior, brand or pricing strategies, data analysis or decision making techniques. All papers are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by top authors whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science.

The NIM MIR is aiming to achieve a high level of acceptance and an excellent reputation among upscale target groups within marketing management, and among marketing instructors looking for interesting applications of the latest marketing concepts and methods. Readers of the NIM MIR have their fingers right on the pulse of marketing science

The NIM Marketing Intelligence Review is published by the Nuremberg Institute for Market Decisions (Nürnberg Institut für Marktentscheidungen e.V., formerly the GfK Verein e.V.), which has long-held academic ties with the University of Nuremberg, Germany.
The NIM has repositioned itself as an interdisciplinary, non-commercial institute for researching market decision. The NIM remains majority shareholder of the Nuremberg based market research company GfK.

The MIR is managed by a team of managers and marketing scholars from universities all over the world (See editorial board).
Each issue has a special topic and is edited by a leading researcher in the respective field. It is published biannually in May and October of each year.

Managing Editor and contact
Christine Kittinger-Rosanelli 
Christine.Kittinger@nim.org
www.nim.org

Editorial Advisory Board NIM Marketing Intelligence Review

Susan Fournier
Questrom Professor in Management, Professor of Marketing, Questrom School of Business, Boston University, USA,
questromapps.bu.edu/mgmt_new/profiles/FournierSusan.html

Oliver Hupp
Service Line Lead Brand Health Tracking, Ipsos GmbH, Nuremberg Germany

Nicole Koschate-Fischer
GfK Professor of Marketing Intelligence, University of Erlangen-Nuremberg, Germany,
www.mi.wiso.uni-erlangen.de

Srinivas Reddy
Professor of Marketing, Director Center of Marketing Excellence, Lee Kong Chian School of Business, Singapore,
www.smu.edu.sg

Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany,
www.reinartz.uni-koeln.de/de/department/

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,
www.ecommerce.wiwi.uni-frankfurt.de

Anja Dieckmann
Head of Behavioral Science, NIM Nuremberg Institute for Market Decisions, Germany,
www.nim.org

Andreas Neus
Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany,
www.nim.org

Issue Editors

We engage different specialist editors for each issue.

Christian Hildebrand, University of St. Gallen, Switzerland
www.ifmhsg.ch (Vol. 11 No.2, forthcoming November 2019)

Werner Reinartz, University of Cologne, Germany
www.reinartz.uni-koeln.de/de/department/ (Vol. 9 No.1, 2017 and Vol. 11 No. 1, 2019)

Volumes 1 to 10 were published under the name “GfK Marketing Intelligence Review” and are accessible on content.sciendo.com/view/journals/gfkmir/gfkmir-overview.xml

Donna Hoffman and Tom Novak, George Washington University, Washington, USA
postsocial.gwu.edu/faculty/ (Vol. 10 No. 2, 2018)

Susan Fournier and Shuba Srinivasan, Questrom School of Business, Boston University, USA
www.bu.edu/questrom/profile/susan-fournier/ (Vol. 10 No.1, 2018)
questromapps.bu.edu/mgmt_new/profiles/SrinivasanShuba.html

Andrew Stephen, Said Business School at Oxford University, England
www.sbs.ox.ac.uk/community/people/andrew-stephen (Vol. 9 No.2, 2017)

Srinivas Reddy, Center of Marketing Excellence, Management University Singapore
www.smu.edu.sg (Vol. 9 No.1, 2017)

Bernd Skiera, Goethe-University, Frankfurt am Main, Germany, (Vol. 8 No. 2, 2016)
www.ecommerce.wiwi.uni-frankfurt.de

CB Bhattacharya, European School of Management and Technology in Berlin, Germany (Vol. 8 No. 1, 2016)
www.esmt.org/

Jan Landwehr, Goethe-University, Frankfurt am Main, Germany, (Vol. 7 No. 2, 2015)
www.marketing.uni-frankfurt.de

Andreas Herrmann, University of St. Gallen, Switzerland, (Vol. 7 No. 2, 2015)
www.fci.unisg.ch

Koen Pauwels, Ozyegin University Istanbul, Turkey (Vol. 7 No. 1, 2015)
www.ozyegin.edu.tr/MEDYA/OzUden-Bir-Ogretim-Uyesi/OzUden-Bir-Ogretim-Uyesi-Koen-Pauwels?lang=en-US
mba.tuck.dartmouth.edu/pages/faculty/koen.pauwels/

Robert V. Kozinets, Schulich School of Business, York University, Canada (Vol. 6 No. 2, 2014)
research.schulich.yorku.ca/client/schulich/FacultyProfile.nsf/webpagekey/robert+kozinets?OpenDocumenthttp://kozinets.net/

Andrea Groeppel-Klein, Institute of Consumer and Behavior Research, Germany (Vol. 6 No. 1, 2014)
www.uni-saarland.de/lehrstuhl/groeppel-klein/institut/direktorin.html

Herman Diller, University of Erlangen-Nuremberg, Germany (Vol. 1 – 5)
www.marketing.wiso.uni-erlangen.de/team/uebersicht/alumni/ehemalige-inhaber.shtml

Publisher
DE GRUYTER POLAND
Bogumiła Zuga 32A Str.
01-811 Warsaw, Poland
T: +48 22 701 50 15