NIM Marketing Intelligence Review Volume 11 Issue 2: AI and the Machine Age of Marketing (2019)

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Volume 11 (2019): Issue 2 (Nov 2019): AI and the Machine Age of Marketing

Publication Date:: 01 Nov 2019

Editorial

By: Christian Hildebrand

Pages: 3
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide

By: Christian Hildebrand

Pages: 10–17
Using Consumers’ Digital Footprints for More Persuasive Mass Communication

By: Sandra Matz and Michal Kosinski

Pages: 18–23
Let the Machine Decide: When Consumers Trust or Distrust Algorithms

By: Noah Castelo, Maarten W. Bos and Donald Lehmann

Pages: 24–29
When Humanizing Customer Service Chatbots Might Backfire

By: Rhonda Hadi

Pages: 30–35
AI-Driven Sales Automation: Using Chatbots to Boost Sales

By: Christian Hildebrand and Anouk Bergner

Pages: 36–41
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars

By: Edmond Awad, Jean-François Bonnefon, Azim Shariff and Iyad Rahwan

Pages: 42–47
Understanding Consumer Preferences from Social Media Data

By: Bradley Taylor

Pages: 48–53
Talking Versus Typing: The Power of Voice-Based Remote Controls

Interview with Jan Neumann, Senior Director, Applied AI, Comcast Cable, Philadelphia, USA

Pages: 54–59

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Journal information

ISSN:: 2628-166X

First Published:: 30 May 2019

Language:: English

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