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Volume 11 (2019): Issue 2 (Nov 2019): AI and the Machine Age of Marketing
in
NIM Marketing Intelligence Review
Editorial
By:
Christian Hildebrand
Pages: 3 (1 total)
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide
By:
Christian Hildebrand
Pages: 10–17 (8 total)
Using Consumers’ Digital Footprints for More Persuasive Mass Communication
By:
Sandra Matz
and
Michal Kosinski
Pages: 18–23 (6 total)
Let the Machine Decide: When Consumers Trust or Distrust Algorithms
By:
Noah Castelo
,
Maarten W. Bos
, and
Donald Lehmann
Pages: 24–29 (6 total)
When Humanizing Customer Service Chatbots Might Backfire
By:
Rhonda Hadi
Pages: 30–35 (6 total)
AI-Driven Sales Automation: Using Chatbots to Boost Sales
By:
Christian Hildebrand
and
Anouk Bergner
Pages: 36–41 (6 total)
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars
By:
Edmond Awad
,
Jean-François Bonnefon
,
Azim Shariff
, and
Iyad Rahwan
Pages: 42–47 (6 total)
Understanding Consumer Preferences from Social Media Data
By:
Bradley Taylor
Pages: 48–53 (6 total)
Talking Versus Typing: The Power of Voice-Based Remote Controls
Interview with Jan Neumann, Senior Director, Applied AI, Comcast Cable, Philadelphia, USA
Pages: 54–59 (6 total)
OPEN ACCESS
Journal + Issues
NIM Marketing Intelligence Review
Journal Information
Online ISSN:
2628-166X
First Published:
30 May 2019
Language:
English
Publisher:
Sciendo
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