Analyzing Hotel Innovation Behavior in the Balaton Region of Hungary to Identify Best Practices

Petra Gyurácz-Németh 1 , Nikolett Horn 2  and Nóra Friedrich 3
  • 1 Faculty of Business and Economics, University of Pannonia, Hungary
  • 2 Master Student at the Faculty of Business and Economics, University of Pannonia, Hungary
  • 3 Master Student at the Faculty of Business and Economics, University of Pannonia, Hungary


The goal of the research is to investigate the hotel innovation behavior in one of the most important tourism regions of Hungary. The Lake Balaton Region is a very popular area of the country with quite a short season (from the middle of June to August 20). The region is the second most visited area based on the number of guests and guest nights in Hungary. The topic of innovation plays a growing role in the Hungarian hotel sector as well, because competition is very high and keeping guests and employees can be a great challenge. The study involved both qualitative and quantitative research. The qualitative research aimed to identify the best practices of the Hotel Európa Fit****superior which introduced an “innovation by inspiring” strategy and applies several types of innovation in a highly recommended way. The respondents of the questionnaire included 28 hotel general managers (52% of the 54-person sample). The results showed a strong relationship between the type of the hotel and the number of innovations as well as the type of the hotel and the frequency of innovation.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • 1. Allegro, S., & de Graaf, R. (2008). Innovation and strategy implementation: the key challenge in today’s competitive atmosphere. In M. Olsen & J. Zhao (Eds.), Handbook of hospitality strategic management (pp. 407–424). Oxford: Butterworth Henemann.

  • 2. Chen, W-J. (2011). Innovation in hotel services: Culture and personality. International Journal of Hospitality Management, 30(1), 64–72.

  • 3. Cooper, R. G. (2008). Perspective: The stage-gate idea-to-launch process—Update, what’s new and nexgen systems. Journal of Product Innovation Management, 25(3), 213–232.

  • 4. Dewar, R. D., & Dutton, J. E. (1986). The adoption of radical and incremental innovations: an empirical analysis. Management Science, 32(11), 1422–1433.

  • 5. Djellal, F., Gallouj, F., & Miles, I. (2013). Two decades of research on innovation in services: Which place for public services?. Structural Change and Economic Dynamics, 27, 98–117.

  • 6. Ettlie, J. E., Bridges, W. P., & O’Keefe, R. D. (1984). Organization strategy and structural differences for radical vs. incremental innovation. Management Science, 30(6), 682–695.

  • 7. Griffin, A. (1997). PDMA research on new product development practice: updating trends and benchmarking best practices. Journal of Product Innovation Management, 14(6), 429–458.

  • 8. Grissemann, U., Plank, A., & Brunner-Sperdin, A. (2013). Enhancing business performance of hotels: The role of innovation and customer orientation. International Journal of Hospitality Management, 33, 347–356.

  • 9. Gyurácz-Németh, P., Raffay, Á., & Kovács, Z. (2010). Az innováció forrásai a turizmusban-fókuszban a szállodaipar és a közlekedés” (The sources of innovation in tourism, hotel and transport sector is in the focus), Innováció, Csath, M., Versenyképesség, KKV-K I., Nemzetközi Konferencia Monográfia, Kodolányi János Főiskola, Budapest

  • 10. Katona, J. (2006). Oslo kézikönyv harmadik kiadásának kiértékelése (Evaluating the 3rd edition of the Oslo manual) Retrieved from:

  • 11. Lovelock, C., & Wirtz, J. (2007). Services marketing, people, technology, strategy (6th ed.). Upper Saddle River, New Jersey: Pearson Education International, USA

  • 12. Martínez-Ros, E., & Orfila-Sintes, F. (2009). Innovation activity in the hotel industry. Technovation, 29(9), 632–641.

  • 13. Nagy, A. (2014). The orientation towards innovation of spa hotel management: the case of Romanian spa industry. Procedia—Social and Behavioral Sciences, 124, 425–431.

  • 14. Nicolau, J. L., & Santa-María, M. J. (2013). The effect of innovation on hotel market value. International Journal of Hospitality Management, 32, 71–79.

  • 15. Nieves, J., & Segarra-Cipés, M. (2015). Management innovation in the hotel industry. Tourism Management, 46, 51–58.

  • 16. OECD. (2005). Oslo manual (3rd ed.). Retrieved from

  • 17. Orfila-Sintes, F., & Mattsson, J. (2009). Innovation behavior in the hotel industry. Omega, 37(2), 380–394.

  • 18. Ottenbacher, M. (2008). Innovation management. In P. Jones (Ed.), Handbook of hospitality operations and IT (pp. 340–366). Oxford: Elsevier Ltd.

  • 19. Ottenbacher, M., & Gnoth, J. (2005). How to develop successful hospitality innovation. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 205–222.

  • 20. Quadbeck-Seeger, H. J. (2003). Csak a változás állandó. Idézetek és gondolatok az innovatív vezetők számára (Only the change is stable. Quotes and thoughts for innovative managers). Budapest: KJK-Kerszöv Jogi és Üzleti Kiadó Kft.

  • 21. Schumpeter, J. A. (1934). The theory of economic development. Cambridge, MA: Harvard University Press.

  • 22. Tseng C., Kuo H., & Chou S. (2008). Configuration of innovation and performance in the service industry: evidence from the Taiwanese hotel Industry. The Service Industries Journal, 28(7), 1015–1028.

  • 23. Witell, L., Snyder, H., Gustafsson, A., Fombelle, P., & Kristensson, P. (2016). Defining service innovation: A review and synthesis. Journal of Business Research, 69(8), 2863–2872.

  • 24. Hotel Európa Fit****superior website: 01/07/2015)

  • 25. Interview with László Könnyid, General manager of the Hotel Európa Fit****superior (25th March 2014)


Journal + Issues