Human-Machine Communication and Crisis Management. An Automotive Industry Case Study

Levente Bakos 1
  • 1 Sapientia Hungarian University of Transylvania, Faculty of Technical and Human Sciences, Târgu Mureş, Romania


The article presents some results of a larger study of crisis management in the automotive supply industry. This paper studies human - machine communication during organizational crises, an issue that can make the difference between success and failure. The topic is even more challenging in the highly standardized and regulated automotive industry. Using some methodologies taken from social sciences, we analyse the manner in which employees in the automotive supply industry handle unforeseen events. In spite of the increased number of standards and regulations, employees display ambiguous behaviour during unforeseen events, affecting trust in human-machine communication.

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