Nowadays, concerns related to mankind’s increasing and destructive impact on the environment have influenced and changed the paradigms of product development; this in turn has brought about the appearance of environmental considerations in the creation and design of new products. Numerous industrial sectors have changed their processes of product development and production to meet the ecological requirements. Issues such as the scarcity of natural resources, increasing consumption and increasing pollution also present a number of problems. This article presents a process of comparing new alternatives with a specific methodology of decision-making. It is primarily focused on the use of rare natural materials and resources that are extracted and processed.