New Product Development (NPD) Process – An Example of Industrial Sector

Open access

Abstract

This aim of this article is to present the process of new product introduction on example of industrial sector in context of new product development (NPD) concept. In the article, the concept of new product development is discussed and the different stages of the process of new electric motor development are analysed taking into account its objectives, implemented procedures, functions and responsibilities division. In the article, information from secondary sources and the results of empirical research – conducted in an international manufacturing company – are used. The research results show the significance of project leader and regular cooperation with final client in the NPD process.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • [1] G. Barczak and D.L. Wilemon “Leadership Differences in New Product Development Teams” Journal of Product Innovation Management vol. 6 no. 4 pp. 259-267 1989.

  • [2] A. Bryman Social Research Methods. Oxford: Oxford University Press 2008.

  • [3] K.H. Chang E-Design Computer-Aided Engineering Design. Oxford: Academic Press 2015.

  • [4] B. Cimatti and G. Campana “Modern industrial product development and organizational impact” International Journal of Organizational Innovation vol. 8 no. 3 pp. 7-17 Jan. 2016.

  • [5] R.G. Cooper “How companies are reinventing their idea-to-launch methodologies” Research-Technology Management vol. 52 no. 2 pp. 47-57 2009.

  • [6] R.G. Cooper and S.J. Edgett “Best Practices in the Idea-to-Launch Process and Its Governance” Research Technology Management vol. 55 no. 2 pp. 43-54 2012.

  • [7] R.G. Cooper and E.J. Kleinschmidt “Determinants of timeliness in product development” Journal of Product Innovation Management vol. 11 no. 5 pp. 381-396 1994.

  • [8] W. Czakon Ed. Podstawy metodologii badań w naukach o zarządzaniu. Warszawa: Oficyna Wolters Kluwer Business 2013.

  • [9] K. Goffin and P. Micheli “Maximizing the value of industrial design in new product development” Research Technology Management vol. 53 no. 5 pp. 29-37 Sep./Oct. 2010.

  • [10] J. Hauser G.T. Tellis and A. Griffin “Research on Innovation: A Review and Agenda for Marketing Science” Marketing Science vol. 25 no. 6 pp. 687-717 2006.

  • [11] C. Herstatt and C. Stockenström “Fuzzy Front End practices in innovating Japanese companies” International Journal of Innovation and Technology Management vol. 3 no. 1 pp. 43-60 2006.

  • [12] C.C. Ragin and H.S. Becker Eds. What Is a Case?: Exploring the Foundations of Social Inquiry. Cambridge: Cambridge University Press 1992.

  • [13] R.F. Riek “From Experience: Capturing Hard-won NPD Lessons in Checklists” Journal of Product Innovation Management vol. 18 no. 5 pp. 301-313 2001.

  • [14] M. Szwejczewski K. Goffin and Z. Anagnostopoulos “Product service systems after-sales service and new product development” International Journal of Production Research vol. 53 no. 17 pp. 5334-5353 Sep. 2015.

Search
Journal information
Metrics
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 7206 3146 156
PDF Downloads 4000 1912 132