Published Online: Mar 31, 2020
Page range: 87 - 96
Received: Jul 10, 2019
Accepted: Dec 20, 2019
DOI: https://doi.org/10.1515/mosr-2019-0015
Keywords
© 2019 Antanas Ūsas, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.