Published Online: Feb 06, 2018
Page range: 77 - 93
Received: Aug 24, 2017
Accepted: Dec 10, 2017
DOI: https://doi.org/10.1515/mosr-2017-0017
Keywords
© 2017 Asta Kyguolienė et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.