The social media platforms have a growing importance in our lives since they are the places where we “showcase” our living experiences. They also reflect a variety of dimensions regarding our position in the virtual and physical social life. Both of these factors make people to play certain characters in the social arena. The Social Network is gaining more and more importance in today’s world and has a deeper impact on the society as to the traditional media. Social media enables identity expression, exploration, and experimentation; something natural for the human experience. It is the agencies in real life, which provide a source of names for different sectors, that inspire the internet communities and the interactions they make within themselves. It is essential to comprehend the motives of agencies to have an understanding of the group interactions on social platforms. The enable individuals present themselves to others and determine the way they would like to be perceives in addition to helping them connect and interact with people, and participate in the activities they wish. Communicating online offers many ways to connect with others: individuals may or may not use their real names, and they can open as many accounts as they want to. This study explores practical aspects of identity construction, relating to issues virtual communities and social media. It also analyzes the probable reasons that individuals feel the need to create a virtual identity for themselves as well as “the spiral of transformation”, that is, the creation period goes ahead of the internet to reach the real life. This study also aims at concentrating on the virtual communities appearing in the social networks while questioning their social and cultural qualities and values.
Akyazi, E. & Unal, A.T. (2013): “Purpose, Adoption and Level of Loneliness Relation and the Use of Social Networks: A Study on Undergraduate Communication Students”, Global Media Journal, 6(3), 1-24.
Balaman, F. & Karatas, A. (2012): “The Usage Purpose of Social Network Sites of High School Students and Social Network Elements”, Batman University Journal of Life Sciences, 1(1), 497-504.
Castells, M. (2005): The Rise of the Network Society, With a New Preface: Volume I: The Information Age: Economy, Society, and Culture, Istanbul: Bilgi University Publications.
Calik, D. (2012): “New Communication Technologies and the Reflections on the Organizational Communication”, Paper presented at 17. The Conference Internet in Turkey, 7-9 November 2012 Eskisehir Anadolu University, Retrieved at August 5, 2016 from http://inet-tr.org.tr/inetconf17/bildiri/17.pdf, 1-9.
Boyd, D. & Ellison, N. (2008): “Social Network Sites: Definition, History, and Scholarship”, Journal of Computer Mediated Communication, 13(1), 210-230.
Daniel, Ben Kei (2011): Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena Vol.1, USA: Information Science Reference.
Erdem, B.K. (2012): “Rhizome of the New World Order: The Arabs and Social Media”, All of Us Global, All of Us Local from Gutenberg Galaxy to Zuckerberg Galaxy, ed. by Edibe Sözen, Istanbul: Alfa Publications, 165-187.
Gunduz, U. (2013): “Social Movements, Civil Disobedience and The Reflections of Social Media”, Büyükaslan, A. & Kırık A. M. (ed), Researches on Social Media-1: Socializing Person, Konya: Cizgi Publishing, 133-154.
Gunduz, U. & Pembecioglu, N. (2014): “The Role of Social Media in the Sharing and Delivery of Authoritative and Governmental Issues”, European Journal of Research on Education, Special Issue: Contemporary Studies in Social Science, ISSN: 2147-6284, 24-40.
Karacor, S. (2009): “New Communication Technologies, Political Participation, Democracy”, Manisa: Celal Bayar University The Journal of Management and Economy, 16(2), 121-131.
Karasar, Ş. (2004): “New Communication Technologies in Education: Internet and Virtual Higher Education”, The Turkish Online Journal of Educational Technology, 3(4), 117-125.
McLaughlin M. L, Osborne K. K. & Ellison N. B. (2011): “Virtual Community in a Telepresence Environment”, Virtual Culture Identity and Communication in Cybersociety, ed. by Steven G. Jones, U.K: Sage Publications, 146-168.
Ong, J. W. (2012): Orality and Literacy, Technologizing of the World, trans. by Sema Postacioglu Banon, Istanbul: Metis Publishing.
Otrar, M. & Argın, F. S. (2014): “The Examination of the Students’ Attitudes Towards Social Media within the Context of Habits” Journal of Research in Education and Teaching, 3(3), 1-13.
Ozel, A. P. (2011): “Social Media and Trust: An Empirical Research Directed to Government, Non-Governmental Organizations and Business, Academic Journal of Information Technology, 7(2), 1-31.
Ozel, A. P. & Sert, N.Y. (2014): “Corporate Blogs as a Tool of Digital Public Relations: A Research on Turkey’s First 100 Companies”, Global Media Journal TR Edition, 5 (9), 303-321.
Ozkan, O. (2004): “The Use of the New Communication Technologies in Political Life and Turkey Example”, (Unpublished master thesis) Isparta: Suleyman Demirel University.
Ozkan, N. P. (2013): “The Identity Construction Process of Social Networking Users in E-Socializing Processing”, Paper presented at the II. International Conference on Communication, Media, Technology and Design, 2-4 May 2013, Famagusta North Cyprus, 386-391.
Sengun, S. (2014): “A Semiotic Analysis for Digital Avatars and The Roles of Reducing Uncertainty in Digital Communication”, Paper presented at the International Academic Conference of The Impact of Digital Communication Istanbul: Iskenderiye Publishing, 33-44.
Vural, B. A. & Bat, M. (2010): “Social Media As a New Communication Environment: A Research on Ege University Faculty of Communication”, Journal of Yasar University, 20(5), 3348-3382.