Marketing of Scientific and Research Organizations

The main goal of the journal is to present the newest research results and practical solutions that are being implemented by scientific and research organisations amongst which are the leading European scientific institutes, education institutions and technology parks.

The journal brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces.

Articles published in this journal range from marketing theory and practice through the possible uses and scope of marketing in practice in the Polish and international economic sector. It also presents the experiences of Polish and international organizations involved in scientific research.

Based on the decision of the Minister of Science of January 5, 2024, 40 points are awarded to the academic achievement for the scientific articles published in the journal.

Marketing of Scientific and Research Organizations publishes in the Open Access system – free of charge. For authors, publishing in an Open Access journal offers increased citation rates, quicker impact, and wider research collaborations.

Rejection rate:

• 20%

Main topics:

1. Marketing tools of scientific and research organisations:

• E-mail marketing
• E-marketing of scientific and research organisations
• Marketing strategies in combating the economic crisis
• On-line marketing strategies
• Education and work fairs as a form of promotion
• Trends in marketing studies
• Marketing trends and directions of scientific and research organisations
• Implementation of new domestic and international strategies
• Analytical and research tools in the marketing of scientific and research organisations
• Search engine optimisation

2. Social media:

• Facebook marketing trends
• The Impact of Internet in Public Relations
• Legal framework for social media marketing
• Social media and SEO
• New societies in marketing
• Social networks and recommendations of the best communication solutions
• Social media – it is not only Facebook
• Social media – blogs, forums, chats

3. Marketing communication management:

• Research on the effectiveness and efficiency of marketing communication
• Building the positive image of scientific and research organisations
• The significance of the brand in the operations of a scientific organisation
• Strategic management in scientific and research organisations in the Polish economic practice
• Product management in research services
• Corporate social responsibility (CSR) in theory and practice
• B2B marketing
• Mobile marketing
• Personal marketing as a tool for creating the scientific organisation’s image
• Psychology of advertising
• Media relations – effective media cooperation
• Media trends

4. Selected detailed topics:

• Celebrities in advertising of scientific and research institutions
• Event marketing
• Experiences of a direct marketing agency
• Marketing in a scientific library
• Sources of funding scientific research
• Ethics in marketing
• Advantages of cooperation between scientific organisations and enterprises
• Employee intellectual capital – the advantage of a competitive institution
• Marketing of higher education institutions
• Determinants of marketing and the effects of the crisis on a scientific and research organisation
• Copyright and intellectual property in marketing and advertising

5. Marketing of new technologies and R&D products:

• Marketing mix tools in the implementation of new technologies and R&D products
• New technologies in marketing
• The use of new technology tools in marketing
• Marketing and strategies of start-ups
• Commercialization of research results and new technologies
• Transfer of knowledge from science and research centres to industry
• Technological trends and the use of marketing tools
• Management of products / offers portfolio of the research and development institution
• TechnoMarketing
• New technologies and marketing strategies
• MarTech market

Archiving

Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.

Plagiarism Policy

The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.

This journal is primarily targeted at professionals dealing with the marketing of scientific and research organizations. Its target readers include the staff of research institutes, higher education institutions, academic research centres, and organizations, associations and establishments providing assistance in scientific research, as well as students and all those who are interested in the subjects covered by the research.

The journal not only offers a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organisations but is also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario.