Visual communication in public relations campaigns

  • 1 Head of PR for World Festival of animation — Animafest Zagreb, Zagreb, Croatia


This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.

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  • 1 Michael T. Parkinson (2006). Billion Dollar Graphics: 3 Easy Steps to Turn Your Ideas into Persuasive Visuals Perfect (PepperLip, Inc.; First edition, October).

  • 2 Internet: -

  • 3 Kenneth Louis Smith (2005). Handbook of visual communication: theory, methods, and media, s 123.

  • 4 Internet: -

  • 5 Internet: -

  • 6 Internet: -

  • 7 Internet: Communication monitor 2017 -


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