The journal is focused on original and innovative scientific research of relevant issues in marketing, such as strategic marketing, consumer behavior, marketing communications, digital marketing, marketing research, international marketing, brand management, and others, also covering sectorial marketing fields such as services marketing, tourism marketing, retail marketing, bank marketing etc. The journal maintains a balance between theoretical and empirical work.
Why subscribe and read
The journal approaches contemporary challenges and issues in marketing, thinking forward the general theoretical knowledge in the field, as well as helping professional in gaining essential core information in an increasingly competitive marketing environment.
Similarity Check Plagiarism Screening System
The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.
Editor-in-Chief Ciprian- Marcel Pop, Babeș-Bolyai University, Romania
Managing Editor Dan-Cristian Dabija, Babeș-Bolyai University, Romania Ovidiu Ioan Moisescu, Babeș-Bolyai University, Romania Mircea Andrei Scridon, Babeș-Bolyai University, Romania
Editorial Advisory Board Alan Wilson, University of Strathclyde, UK Kyoko Fukukawa, University of Bradford, UK Dana Lascu, University of Richmond, USA Anca Yallop, Auckland University of Technology, NZ Jozsef Beracs, Corvinus University, Hungary Arnaud Delannoy, L’Ecole de Management de Normandie, France Yuriy Bilan, University of Szczecin, Poland Vatroslav Skare, University of Zagreb, Croatia
Founding Editors Ioan Plaias, Babeș-Bolyai University, Romania Raluca Ciornea, Babeș-Bolyai University, Romania
Language Editors Raluca Ciornea, Babeș-Bolyai University, Romania Ioana-Nicoleta Abrudan, Babeș-Bolyai University, Romania
Technical Editors Raluca Ciornea, Babeș-Bolyai University, Romania
Publisher De Gruyter Poland Bogumiła Zuga 32A Str. 01-811 Warsaw, Poland T: +48 22 701 50 15