The preferences of residents and tourists for culturaland architectural heritage in a rural landscape:The case of Zlatna Greda, Croatia

Rural areas of the Republic of Croatia are experiencing abandonment, which is especially intensive in the eastern part of the country. This paper aims to provide insights into places with specific spatial and functional characteristics, pustara settlements, within the rural landscape of the Baranja region, presenting their cultural and architectural heritage that needs comprehensive protection and conversion. The redevelopment potential, as well as the negative significance of abandonment of these sites, indicates the need for identifying the characteristics of these settlements: the tangible value of its built facilities and open spaces, its movable cultural heritage, as well as its intangible values. The main objectives were to determine desirable tangible and intangible pustara values by investigating place attachment among former pustara residents, and to provide information on domestic tourists’ preferences in visiting these settlements. The results indicate a common preference among former pustara residents and tourists for its architectural heritage: e.g. its settlement as a spatial unit and its parks. Additionally, tourists expressed preferences for recreational and entertainment facilities. Common interests, as well as highly expressed needs among former inhabitants and tourists, present the basis for establishing new functions and redevelopment plans.