Quantitative and Qualitative Methods as a Basis for Decision-Making

For decades, researchers have been trying to identify the factors that significantly influence the conflicting results in the organizational environment. This search has become more stringent through recently published scientific evidence demonstrating strategic changes. Using multi-factorial analysis, this study mixes qualitative and quantitative methods by which we can examine the pro-organizational performance on a university-type population. The qualitative results indicate that the analyzed organization develops corporate-strategic schemes that are being used to attribute the advantage meant to guide the competitive behavior.