We are always confronted with situations in which prevailing socially is strictly a matter of conversational technique. First, empathy and the mirroring of the other's emotional states and gestures is a must of efficient communication. Secondly, in order to prevent conflict situations one must learn to communicate assertively. Empathic communication is the ability or talent of knowing what other people feel and is essential when we want to produce or generate feedback. Assertive communication refers to the ability to express feelings and choices in a way that the self-esteem and feelings of others are not affected. A person who has these communicative competences will know to express wishes and feelings, to refuse and express opinions without offending the others, while maintaining a favorable impression and self-control.