Visual advertisements: a tool for English language teaching?

Open access

Abstract

Advertising as one of the phenomena of modern times is often an inseparable, though undesirable part of our everyday lives. Current trends indicate that there are still more and more anglicisms, internationalisms, and particles of different cultures penetrating billboard advertisements in many towns and cities around the world, and Slovakia is no exception. The crucial question of this article is: How is it possible to use advertisements in English language teaching and learning? To answer this question, the examination is focused on: (1) defining the role and characteristic traits of advertisements; (2) searching for the linkage between the psychological principles of advertising and psychology of learning foreign languages; (3) the frequency of anglicisms and internationalisms in billboard advertisements in particular areas of selected Slovak cities; (4) concrete suggestions for teaching practice based on the previous findings.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • ABDULAZIZ A. A. & ABDULLAH A. S. (2012). Investigate the customer’s understanding of the billboard advertisements. IRACST- International Journal of Commerce Business and Management (IJCBM) 1 (3) 63-66. Available at http://www.iracst.org/ijcbm/papers/vol1no32012/2vol1no3.pdf

  • BALKAFL E. E. AKBULUT N. T. & KARTOPU E. (2005). An evaluative study of billboard advertisement’s attention-perception and design criteria. 3rd International Symposium of Interactive Media Design. 1-5. Available at http://newmedia.yeditepe.edu.tr/pdfs/isimd_05/03.pdf

  • BANKOLE O. E. (2013). Urban environmental graphics: impact problems and visual pollution of signs and billboards in Nigerian cities. International Journal of Education and Research 1 (6) 1-12. Available at: http://www.ijern.com/journal/June-2013/36.pdf

  • CRONIN A. M. (2006). Advertising and the metabolism of the city: urban spaces commodity rhythms. Environment and Planning D: Society and Space 24 (4) 615- 632.

  • DeKEYSER R. (2010). Practice for second language learning: Don’t throw out the baby with the bathwater. International Journal of English Studies 10 (1) 155-165. Available at: http://revistas.um.es/ijes/search/authors/view?firstName=Robert&middleName=&lastName=DeKeyser&affiliation=&country

  • DICTIONARY.COM (2015) [online] [cit. 09.07.2015]. Available at: http://dictionary.reference.com/browse/smog

  • DÖRNEY Z.(2009). The Psychology of Second Language Acquisition. Oxford: OUP.

  • ELLIS N. (1995). The Psychology of Foreign Language Vocabulary Acquisition: Implications for CALL. Green D. & Meara P. (Eds.). (1995). International Jounal of Computer Assisted Language Learning (CALL). Special issue on Cognitive Aspects of Second Language Acquisition 8 (2-3) 103-128. Available at: http://www.personal.umich.edu/~ncellis/NickEllis/Publications_files/CALLPaper.pdf

  • FISCHER R. & PULACZEWSKA H. (Eds.). (2008). Anglicisms in Europe: Linguistic Diversity in a Global Context. Newcastle upon Tyne: Cambridge Scholars Publishing.

  • HARPER D. (2001-2015). Online Etymology Dictionary. [online] [cit. 09.07.2015]. Available at: http://www.etymonline.com/index.php?term=advertisement

  • HEŘMÁNKOVÁ E. JAROLÍMEK J. KOZAROVÁ E. & PEŠEK O. (2012 2013). Smog vizuální (visual smog). [online] [cit. 08.07. 2015]. Available at: http://artslexikon.cz/index.php/Smog_vizu%C3%A1ln%C3%AD

  • HOMOLOVÁ E. (2003). Autentický materiál ako prostriedok rozvoja jazykových a komunikatívnych kompetencií žiakov. Banská Bystrica: Univerzita Mateja Bela.

  • HULSTIJN J. (2002). Towards a Unified Account of the Representation Processing and Acquisition of Second Language Knowledge. Second Language Research 18 (3) 193-223. http://scientia.cvtisr.sk/V/Y24CNH13IFVF96CA67PU8QLRIHBLBCU59JAJBNTVCJS4HAI1H3-00840?func=quick-3&short-format=002&set_number=001001&set_entry=000001&format=999

  • JAKŠTIENE S. SUSNIENE D. & NARBUTAS V. (2008). The Psychological Impact of Advertising on the Customer Behavior. Communications of the IBIM 3 50-55. http://www.ibimapublishing.com/journals/CIBIMA/volume3/v3n7.pdf

  • KAIZEROVÁ B. (2010). Využitie publicistických textov pri výučbe anglického jazyka. In: Zárubová E. (ed.). (2010). Perspektívy výučby cudzích jazykov pre 21. storočie. Trnava: Univerzita sv. Cyrila a Metoda 32-39.

  • KELLNER D. (2015). The Elvis Spectacle and the Cultural Industries. [online] [cit. 13.07.2015] 16. https://pages.gseis.ucla.edu/faculty/kellner/essays/elvisspectacle.pdf

  • KOTLER P. (2002). Marketing Management Millennium Edition. Boston: Pearson Custom Publishing.

  • KREKOVIČ M. (2012). Najviac bilboardov je na Slovensku. Škodí vizuálny smog? [online] [cit. 15.07.2015]. Available at: http://www.sme.sk/c/6359944/najviac-bilboardov-je-na-slovensku-skodi-vizualny-smog.html

  • LAUFER B. & HULSTIJN J. (2001). Incidental vocabulary acquisition in a second language: the construct of Task-induced involvement. In Applied Linguistic 22 (1) 1-26. Available at: https://cdn.auckland.ac.nz/assets/education/about/centres/lipis/docs/readings/laufer-n-hulstijn-vocab.pdf

  • MCCARTHY M. & O’DELL F. (1999). English vocabulary in use. Elementary. Cambridge: Cambridge University Press.

  • MCCARTHY M. & O’DELL F. (1999). English vocabulary in use. Pre-Intermediate and Intermediate. Cambridge: Cambridge University Press.

  • MCCARTHY M. & O’DELL F. (1999). English vocabulary in use. Upper- Intermediate. Cambridge: Cambridge University Press.

  • MCCARTHY M. & O’DELL F. (1999). English vocabulary in use. Advanced. Cambridge: Cambridge University Press.

  • MERRIAM-WEBSTER.COM (2015). [online] [cit. 19.07.2015]. Available at: http://www.merriam-webster.com/

  • POKRIVČÁKOVÁ S. (2012). Modern teacher of English. Nitra: ASPA.

  • POPE D. (2003). Making Sense of Advertisements. History matters: The U.S. Survey Course on the Web. Available at: http://historymatters.gmu.edu/mse/ads/

  • RIEDER A. (2002). A cognitive view of incidental vocabulary acquisition: From text meaning to word meaning? In VIEWS 11 1 (2) 53-71. Available at: http://www.univie.ac.at/Anglistik/views/02_1&2/AR.PDF

  • TAVOR T. (2011). Online Advertising Development and Their Economic Effectiveness. Australian Journal of Business and Management Research. 1(6) 121-133. Available at http://www.ajbmr.com/articlepdf/AJBMR_16_15_1.pdf

  • URBANDICTIONARY.COM (2012) [online]. (cit. 20.07.2015). Available at http://www.urbandictionary.com/define.php?term=BFF

  • WAGNLEITNER R. (2004). I’m made for America from Head to Toe. Bischof G. & Pelinka A. (eds.) (2009). In The Americanization/Westernization of Austria. Contemporary Austrian Studies. 12. 18-27.

  • WILLIS J. (2005). A framework for task-based learning. Harlow: Pearson Education Limited.

  • WITALISZ A. (2011). Linguistic globalization as a reflection of cultural changes. Proceedings of 19th annual conference of global awareness society international. [online] [cit. 17.07.2015] 1-12. Available at: http://orgs.bloomu.edu/gasi/2010%20Proc%20papers/Witalisz.pdf

  • YOSHI M. & FLAITZ J. (2002). Second Language Incidental Vocabulary Retention: The Effect of Text and Picture Annotation Types. CALICO Journal 20 (1) 33-58. Available at: https://calico.org/html/article_400.pdf

Search
Journal information
Metrics
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 1571 1001 73
PDF Downloads 830 571 62