Proposal of an Operational Model to Measure Feelings and Emotions in Urban Space

People of different cultural backgrounds show different emotional reactions to different urban areas. Finding out how a constructed environment and emotional aspects are related and influence human behavior can be of a great significance in urban planning. Such studies are rooted in environmental psychology and socials sciences; there is a dearth of proper methods and techniques of evaluation with this regard. Moreover, so far there has been no academic study even a review of the relevant practical methods. Thus, there is a need for finding a valid objective evaluation procedure for emotional responses people make to urban space aiming to improve the design of urban areas and urban plan policymaking. In the present research, initially, a review of the research methodologies in environmental psychology, affect and emotions was done. Then, a qualitative content analysis of 30 of the latest projects and research was done in terms of the methodology and tools. Then, the final model was proposed in five stages based on the methods and tools of operationalizing the measurement of feelings and emotions in urban areas. The proposed model combined different research types and different methods applied in different disciplines and thus contribute greatly to solving urban problems.