Orange or Pink? Colours, Houses and Modernity in Rural Romania

Open access

Abstract

The saturated flashy colors used in exterior paintings of houses in the Romanian rural environment represent a discussion topic for on-lookers, whether they are local inhabitants, tourists or specialists interested in urban planning. The same colors are perceived differently and express different significances, denoting more than mere chromatic nuances. What are these significances and what role do they play in inter-human relationships? I have tried to answer this question by analyzing the interviews gathered in the summers of 2008 and 2009 in two touristic areas, Gheţari Plateau (Apuseni Mountains) and Apuseni Mountains (Bukovina). The results point to identity-defining elements shown by the owners of these houses in terms of aspirations towards modernity and the spectacular. They wish to escape the label of ‘provincial’ and to be connected to the ‘global world’. Alternatively, many tourists are disappointed by the widespread usage of these colors in almost all the regions of the country and consider that as a process of homogenization, which erases local specific traits that one would expect to see in these areas.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • Augé M. (1997 [1995]). Non-places. Introduction to an Anthropology of Supermodernity. London. New York: Verso.

  • Barrico A. (2010 [2006]). Barbarii. Eseu despre mutaţie [Barbarians. Essay on Mutation]. Bucharest. Humanitas.

  • Benthall J. (1988). The Anthropology of Tourism. Anthropology Today 4(3): 20-22.

  • Buckley R. Ollenburg C. and Zhong L. (2008). Cultural Landscape in Mongolian Tourism. Annals of tourism research 35(1): 47-61.

  • Cawley M. and Gillmor D. A. (2008). Integrated Rural Tourism: Concepts and Practice. Annals of tourism research 35(2): 316-337.

  • Castells M. (2010 [1996]). The Rise of the Network Society. West Sussex: Wiley-Blackwell.

  • Cohen E. (1984). The Sociology of Tourism: Approaches Issues and Findings. Annual review of sociology 10: 373-392.

  • Giddens A. (2000 [1990]). Consecinţele modernităţii [The Consequences of Modernity]. Bucharest. Univers.

  • Mihăilescu V. (2011). Zoom urban. Dilema veche [Urban Zoom in the weekly entitled ‘The Old Dilemma’] 368.

  • Mihăilescu V. (2005). Între stil şi brand. Turismul alternativ la 2 Mai – Vama Veche. Societatea reală [Between Style and Brand. Alternative Tourism in the 2 Mai-Vama Veche resorts. Real Society] (Volume 3). Bucharest: Editura Paideia.

  • Ordinul arhitectilor din Romania – filiala Transilvania [Order of Architects in Romania – Transylvanian Branch] (2009). Ghid de conversaţie pentru păstrarea specificului local. Studiu de caz Platoul Gheţari comuna Gârda de Sus. [Phrase Book for the Maintenance of the Local Specific Character. Case Study: the Plateau of Gheţari Commune of Gârda de Sus]. Alba Iulia: Altip.

  • Ordinul arhitectilor din Romania – filiala Nord Est [Order of Architects in Romania – North East Branch] (2011). Bucovina – un peisaj cultural în transformare. [Bucovina – A Cultural Landscape Undergoing Transformation]. Bucharest: Humanitas.

  • Relph E. (1976). Place and Placelessness. London: Pion.

  • Ritzer G. (2010 [2007]). Globalizarea nimicului. [The Globalization of Nothing]. Bucharest: Humanitas.

  • Ritzer G. (2003 [2000]). Mcdonaldizarea societăţii. [The McDonaldization of Society]. Bucharest: communicare.ro

  • Saunders B. 2000. Revisiting Color Basic Term. The Journal of the Royal Anthropological Institute 6(1): 81-99.

  • Saunders B. 2007. Towards a new topology of color. In Robert E. MacLaury Galina V. Paramei Don Dedrick (coord.). Anthropology of Color 467-479. Amsterdam / Philadelphia: John Benjamins Publishing Company.

  • Seamon D. and Sower J. (2008). Place and Placelessness Edward Relph. In P. Hubbard R. Kitchen and G. Vallentine (ed.) Key Texts in Human Geography 43-51. London: Sage.

  • Stronza A. (2001). Anthropology of Tourism: Forging New Ground for Ecotourism and Other Alternatives. Annual review of anthropology 30: 261-283.

  • Young D. J. B. (2001). The Color of Things. Memory Materiality and an Anthropology of the Senses in North Western South Australia. London: University College.

Search
Journal information
Cited By
Metrics
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 128 55 2
PDF Downloads 86 45 0