Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Open access

Abstract

The Erasmus + Play4Guidance (P4G) project introduces an online business game, designed to help teach entrepreneurial, transversal and mathematical skills using a real-world business environment. This paper explains how the Business Model Canvas (BMC) strategy tool facilitated student understanding of real life business development prior to playing the game. An initial mapping exercise was conducted to find out if the Business Model Canvas could transform the experience of playing the game by providing an overview of real life business strategy, and explain the crucial role that markets and customers play in business growth. As a result of the mapping exercise a workshop session was developed to ensure that students could enact the real life business scenarios presented in the game. Three different types of videos were produced and integrated into the workshop to demonstrate key entrepreneurial competencies and graphically illustrate the nine key building blocks of the BMC. Survey responses from a student cohort evidenced that the workshop was central in helping them to understand real life business strategy prior to playing the game.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • [1] Coes D. H. (2014). Critically assessing the strengths and limitations of the Business Model Canvas. Unpublished Masters Thesis. University of Twente The Netherlands. http://essay.utwente.nl/64749/1/Coes_MA_MB.pdf

  • [2] Coffey J. W. and Cañas A. J. (2003). LEO: A Learning Environment Organizer to Support Computer Mediated Instruction. Journal of Educational Technology Systems 31(3) 275-290

  • [3] European Commission: Rethinking Education: Investing in skills for better socio- economic outcomes (2012). https://ec.europa.eu/europeaid/rethinking-education-investing-skills-better-socio-economic-outcomes-com2012-669_en

  • [4] Hixson C. and Paretti M. C. (2014). Texts as tools to support innovation: Using the business model canvas to teach engineering entrepreneurs about audiences. Professional Communication Conference (IPCC) 2014 IEEE International doi:

    • Crossref
    • Export Citation
  • [5] Jain R. K. (2011). Entrepreneurial Competencies: A meta-analysis and comprehensive conceptualization for future research. Vision: The Journal of Business Perspective 15(2) 127-152. doi.org/10.1177/097226291101500205

  • [6] Koumi J. (2006). Designing Video and Multimedia for Open and Flexible Learning. Routledg: London and New York

  • [7] Mitchelmore S. and Rowley J. (2010). Entrepreneurial Competencies: a literature review and development agenda. International Journal of Entrepreneurial Behavior & Research 16(2) 92-111. doi.org/10.1108/13552551011026995

  • [8] Morris M. H.Webb J. W. Fu J. and Singhal S. (2013). A Competency‐Based Perspective on Entrepreneurship Education: Conceptual and Empirical Insights. Journal of Small Business Management 51(3) 352-369. doi:

    • Crossref
    • Export Citation
  • [9] Osterwlader A and Pigneur Y. (2010). Business Model Generation: A Handbook for Visionaries Game Changers and Challengers. New Jersey: John Wiley and Sons.

  • [10] Pawlowski J. M. & Holtkamp P. (2012). Towards an Internationalization of the Information Systems

  • [11] Curriculum. In: Proc. of MKWI 2012 (Multi Conference Business Information Systems) Braunschweig March 2012

  • [12] Willmot P. Bramhall M.and Radley K.(2012). Using digital video reporting to inspire and engage students. http://www.raeng.org.uk/publications/other/using-digital-video-re­porting

  • [13] Wu W. W. (2009). A competency-based model for the success of an entrepreneurial start-up. WSEAS Transactions on Business and Economics 6(6) 279-291. http://www.wseas.us/e-library/transactions/economics/2009/32-323.pdf

  • [14] Zott C. Amit R. & Massa L.(2011). The Business Model: Recent Developments and Future Research. 37(4) 1019-1042 https://doi.org/10.1177/0149206311406265

Search
Journal information
Metrics
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 1229 900 42
PDF Downloads 716 539 20