Relationship Between Competitive Strategies and the Success Perception of Polish Born Globals

Ewa Baranowska-Prokop 1  and Tomasz Sikora 2
  • 1 International Management and Marketing Institute, Warsaw School of Economics
  • 2 International Management and Marketing Institute, Warsaw School of Economics

Abstract

The key objective of this paper is to describe and evaluate the competitive strategies applied by Polish born global enterprises. To reveal these strategies, two competitive models developed by M.E. Porter are applied to an original data set obtained from 256 small and medium Polish enterprises through a survey employing the CATI technique. The outcomes of these strategies, as perceived by the companies applying them, are also evaluated against two hypotheses. We conclude that Polish firms apply both basic strategies of competition, i.e. cost leadership strategies and differentiation strategies and that a substantial majority of companies perceive themselves to have succeeded on the market.

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