Management of Travel and Transport Destinations' Presentation in the Travel Specialized Print Media

Open access


The article presents the results of the quantitative and qualitative research of presentation of the selected travel and transport destinations in the travel specialized print media with the focus on the impact of the ownership structure and geographical affiliation. The authors accomplished two research goals: firstly, they examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one (investigating changes in popularising particular travel destinations and referring them to the broader political or social context of a given time). Secondly, they indicated the differences or similarities in the selection of the destinations at the macro-level (among magazines, i.e. their editorial policies or affiliation to publishing companies) and at the micro-level (between the main and supporting cover stories). The results show that the selection of destinations displayed on the front covers of magazines is related to their editorial policy, which is secondary related to the ownership structure.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • Abdereck K.L. (2016). Use of a travel magazine as a tourism information source. Tourism Travel and Research Association: Advancing Tourism Research Globally. 39.

  • (2017). Polska podpisała z Chinami umowę o współpracy w dziedzinie turystyki. Retrieved from:

  • Alepod (2018). Gdzie najlepiej wyjechać na ferie? Oto najpopularniejsze kierunki zimowych podróży.Polacy szczególnie pokochali jeden region. Retrieved from: kierunki.html

  • Farahani B.M. Mohamed B. & Mat Som A.P. (2011). Photograph Information Search and Tourism Marketing. Asian Social Science vol. 7(no. 7) pp. 94-101. doi:

    • Crossref
    • Export Citation
  • Brito-Henriques E. (2014). Visual tourism and post-colonialism: imaginative geographies of Africa in a Portuguese travel magazine. Journal of Tourism and Cultural Change vol. 12(no. 4) pp. 320-334.

  • Brzoza K. (2016). Człowiek na okładkach wybranych polskich tygodników w 2015 roku. Rocznik Prasoznawczy vol. X pp. 139-158.

  • (2018b). Retrieved from:

  • (2018a). Retrieved from:

  • Cohen E. & Cohen S.A. (2012). Current sociological theories and issues in tourism. Annals of Tourism Research vol. 39(no. 4) pp. 2177-2202.

  • Drozdowska M. & Duda-Seifert M. (2016). Turystyczne portale internetowe - wiarygodne źródło informacji. Turyzm vol. 26(no. 2) pp. 7-14.

  • EA (2018). W ferie coraz częściej wyjeżdżamy do ciepłych krajów. W jakich krajach Polacy spędzają ferie najczęściej? Retrieved from:

  • Fodness D. & B. Murray (1998). A Typology of Tourism Information Search Strategies. Journal of Travel Research vol. 37(no. 2) pp. 108-119. DOI: 10.1177/004728759803700202

  • Fursich E. & Kavoori A.P (2001). Mapping a critical framework for the study of travel journalism. International Journal of Cultural Studies vol. 4(no. 2) pp. 149-171.

  • Gursoy D. (2011). Destination Information Search Strategies. In: Wang Y. Pizam A. (eds.). Tourism Destination Marketing and Management: Collaborative Stratagies. Oxford Cambridge: Cabi International pp. 67-81. 10.1079/9781845937621.0067

  • Grupazpr (2018). Retrieved from:

  • Folker H. (2010). The Dimensions of Travel Journalism. Journalism Studies vol. 11(no. 1) pp. 68-82.

  • Hsu C.H.C. & Song H. (2013). Destination image in travel magazines: A textual and pictorial analysis of Hong Kong and Macau. Journal of Vacation Marketing vol. 19(no. 3) pp. 253-268.

  • Hsu C.H.C. & Song H. (2014). A Visual Analysis of Destinations in Travel Magazines. Journal of Travel & Tourism Marketing vol. 31(no. 2) pp. 162-177.

  • IAB Polska (2015). E-konsumenci - consumer journy online. Retrieved from:

  • Johnson S. & de Lozano C.A. (2002). The Art and Science of Magazine Cover Research Journal of Magazine & New Media Research vol.5(no.1).

  • Jupowicz-Ginalska A. (2017 a). Zadania okładek współczesnych magazynów drukowanych Rocznik Bibliologiczno-Prasoznawczy vol. 9 (no. 20) pp. 71-89.

  • Jupowicz-Ginalska A. (2017 b). Tematy okładkowe polskich magazynów - elementy składowe i preferencje odbiorców. Kultura - Media - Teologia vol. 28 pp. 196-205.

  • Kłopotowska E. (2015). Czasopisma dla podróżników. Retrieved from:

  • Kruczek Z. & Walas B. (2004). Promocja i informacja turystyczna. Kraków: Proksenia.

  • Lizzi G. Cantoni L. & Inversini A. (2011). When a Magazine Goes Online: A Case Study in the Tourism Field. In: Law R. Fuchs M. & Ricci F. (eds.). Information and Communication Technologies in Tourism 2011: Proceedings of the International Conference. 26-26 January Vienna. Vienna: Springer Verlag.

  • McWha M.R. Frost W. Laing J. & Best G. (2016). Writing for the anti-tourist? Imagining the contemporary travel magazine reader as an authentic experience seeker. Current Issues in Tourism vol. 19(no. 1) pp. 85-99.

  • Mack R.W. Blose J.E. & Pan B. (2007). Believe it or not: Credibility of blogs in tourism. Journal of Vacation Marketing vol. 14(no. 2) pp. 133-144.

  • Marek R. (2009). Determinanty rozwoju polskich biur podróży w Internecie. Warszawa: Promotor.

  • Molina A. & Esteban A. (2006). Tourism brochures: Usefulness and image. Annals of Tourism Research vol. 33(np. 4) pp. 1036-1056.

  • (2018). Retrieved from:

  • Oniszczuk Z. (2011). Mediatyzacja polityki i polityzacja mediów. Dwa wymiary wzajemnych relacji. Studia Medioznawcze vol. 47(no. 4) pp. 11-22.

  • PBC (2018). Retrieved from:

  • PBC (2018). Retrieved from:

  • (2018). Retrieved from:

  • Sarma K.M (2007). Influence of Information Sources on Tourists: A Segment-wise Analysis with Special Focus on Destination Image. Vision: The Journal of Business Perspective vol. 11(no. 1) pp. 35-45.

  • Sumner D. E. & Rhoades S. (2016). Magazines: A complete guide to the industry. New York: Peter Lang Publishing.

  • Szypuła G. (2017). Rośnie rola internetu w turystyce. Retrieved from:

  • (2018). Retrieved from:

  • Tjostheim I. Tussyadiah I.P. & Hoem S.O. (2007). Combination of Information Sources in Travel Planning A Cross-national Study. In: Sigala M. Mich L. & Murphy J. (eds.). Information and Communication Technologies in Tourism. Vienna: Springer.

  • VMG PR (2014). Polska na wakacjach czyli o promocji miejsc oczami turystów. Retrieved from:

  • ogt C.A. & Fesenmaier D.R. (1998). Expanding the functional information search model. Annals of Tourism Research. Annals of Tourism Research vol. 25(no. 3) pp. 551-578. DOI: 10.1016/S0160-7383(98)00010-3

  • Volo S. (2010). Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists. Journal of Vacation Marketing vol. 16(no. 4) pp. 297- 311. DOI 10.1177/1356766710380884

  • Wasike. B. (2017). Jocks versus jockettes: An analysis of the visual portrayal of male and female cover models on sports magazines. Journalism pp. 1-18. DOI: 10.1177/1464884917716818

  • White J.V. (1982). Designing for magazines. New York-London: R.R. Bowker Company.

  • Wolny R. (2015). Internet jako źródło informacji e-konsumentów o ofercie handlowej i usługowej przedsiębiorstw. The Wroclaw School of Banking Research Journal vol.15 (no. 3) pp. 413-414.

  • Woojin L. & Andereck K. (2016). The Effect of Travel Magazine Features and Photos on Tourist Decision Making. Tourism Travel and Research Association: Advancing Tourism Research Globally. 5.

Journal information
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 161 146 5
PDF Downloads 107 101 10