Management of Travel and Transport Destinations' Presentation in the Travel Specialized Print Media


The article presents the results of the quantitative and qualitative research of presentation of the selected travel and transport destinations in the travel specialized print media with the focus on the impact of the ownership structure and geographical affiliation. The authors accomplished two research goals: firstly, they examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one (investigating changes in popularising particular travel destinations and referring them to the broader political or social context of a given time). Secondly, they indicated the differences or similarities in the selection of the destinations at the macro-level (among magazines, i.e. their editorial policies or affiliation to publishing companies) and at the micro-level (between the main and supporting cover stories). The results show that the selection of destinations displayed on the front covers of magazines is related to their editorial policy, which is secondary related to the ownership structure.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • Abdereck, K.L. (2016). Use of a travel magazine as a tourism information source. Tourism Travel and Research Association: Advancing Tourism Research Globally. 39.

  • (2017). Polska podpisała z Chinami umowę o współpracy w dziedzinie turystyki. Retrieved from:

  • Alepod (2018). Gdzie najlepiej wyjechać na ferie? Oto najpopularniejsze kierunki zimowych podróży.Polacy szczególnie pokochali jeden region. Retrieved from:,114158,22854966,gdzie-najlepiej-wyjechac-na-ferie-otonajpopularniejsze- kierunki.html

  • Farahani, B.M., Mohamed, B. & Mat Som, A.P. (2011). Photograph, Information Search and Tourism Marketing. Asian Social Science, vol. 7(no. 7), pp. 94-101. doi:

    • Crossref
    • Export Citation
  • Brito-Henriques, E. (2014). Visual tourism and post-colonialism: imaginative geographies of Africa in a Portuguese travel magazine. Journal of Tourism and Cultural Change, vol. 12(no. 4), pp. 320-334.

  • Brzoza, K. (2016). Człowiek na okładkach wybranych polskich tygodników w 2015 roku. Rocznik Prasoznawczy, vol. X, pp. 139-158.

  • (2018b). Retrieved from:

  • (2018a). Retrieved from:

  • Cohen, E. & Cohen, S.A. (2012). Current sociological theories and issues in tourism. Annals of Tourism Research, vol. 39(no. 4), pp. 2177-2202.

  • Drozdowska, M. & Duda-Seifert, M. (2016). Turystyczne portale internetowe - wiarygodne źródło informacji. Turyzm, vol. 26(no. 2), pp. 7-14.

  • EA (2018). W ferie coraz częściej wyjeżdżamy do ciepłych krajów. W jakich krajach Polacy spędzają ferie najczęściej? Retrieved from:,12836254

  • Fodness, D. & B. Murray (1998). A Typology of Tourism Information Search Strategies. Journal of Travel Research, vol. 37(no. 2), pp. 108-119. DOI: 10.1177/004728759803700202

  • Fursich E. & Kavoori, A.P (2001). Mapping a critical framework for the study of travel journalism. International Journal of Cultural Studies, vol. 4(no. 2), pp. 149-171.

  • Gursoy, D. (2011). Destination Information Search Strategies. In: Wang, Y., Pizam, A. (eds.). Tourism Destination Marketing and Management: Collaborative Stratagies. Oxford, Cambridge: Cabi International, pp. 67-81. 10.1079/9781845937621.0067

  • Grupazpr (2018). Retrieved from:

  • Folker, H. (2010). The Dimensions of Travel Journalism. Journalism Studies, vol. 11(no. 1), pp. 68-82.

  • Hsu, C.H.C., & Song, H. (2013). Destination image in travel magazines: A textual and pictorial analysis of Hong Kong and Macau. Journal of Vacation Marketing, vol. 19(no. 3), pp. 253-268.

  • Hsu, C.H.C. & Song, H. (2014). A Visual Analysis of Destinations in Travel Magazines. Journal of Travel & Tourism Marketing, vol. 31(no. 2), pp. 162-177.

  • IAB Polska (2015). E-konsumenci - consumer journy online. Retrieved from:

  • Johnson, S. & de Lozano, C.A. (2002). The Art and Science of Magazine Cover Research, Journal of Magazine & New Media Research, vol.5(no.1).

  • Jupowicz-Ginalska, A. (2017 a). Zadania okładek współczesnych magazynów drukowanych, Rocznik Bibliologiczno-Prasoznawczy, vol. 9 (no. 20), pp. 71-89.

  • Jupowicz-Ginalska, A. (2017 b). Tematy okładkowe polskich magazynów - elementy składowe i preferencje odbiorców. Kultura - Media - Teologia, vol. 28, pp. 196-205.

  • Kłopotowska, E. (2015). Czasopisma dla podróżników. Retrieved from:

  • Kruczek, Z. & Walas, B. (2004). Promocja i informacja turystyczna. Kraków: Proksenia.

  • Lizzi, G., Cantoni, L. & Inversini, A. (2011). When a Magazine Goes Online: A Case Study in the Tourism Field. In: Law, R., Fuchs, M. & Ricci, F. (eds.). Information and Communication Technologies in Tourism 2011: Proceedings of the International Conference. 26-26 January, Vienna. Vienna: Springer Verlag.

  • McWha, M.R., Frost, W., Laing, J. & Best, G. (2016). Writing for the anti-tourist? Imagining the contemporary travel magazine reader as an authentic experience seeker. Current Issues in Tourism, vol. 19(no. 1), pp. 85-99.

  • Mack, R.W., Blose, J.E. & Pan B. (2007). Believe it or not: Credibility of blogs in tourism. Journal of Vacation Marketing, vol. 14(no. 2), pp. 133-144.

  • Marek, R. (2009). Determinanty rozwoju polskich biur podróży w Internecie. Warszawa: Promotor.

  • Molina, A. & Esteban, A. (2006). Tourism brochures: Usefulness and image. Annals of Tourism Research, vol. 33(np. 4), pp. 1036-1056.

  • (2018). Retrieved from:

  • Oniszczuk, Z. (2011). Mediatyzacja polityki i polityzacja mediów. Dwa wymiary wzajemnych relacji. Studia Medioznawcze, vol. 47(no. 4), pp. 11-22.

  • PBC (2018). Retrieved from:

  • PBC (2018). Retrieved from:

  • (2018). Retrieved from:

  • Sarma, K.M, (2007). Influence of Information Sources on Tourists: A Segment-wise Analysis with Special Focus on Destination Image. Vision: The Journal of Business Perspective, vol. 11(no. 1), pp. 35-45.

  • Sumner D. E. & Rhoades S. (2016). Magazines: A complete guide to the industry. New York: Peter Lang Publishing.

  • Szypuła, G. (2017). Rośnie rola internetu w turystyce. Retrieved from:

  • (2018). Retrieved from:

  • Tjostheim, I., Tussyadiah, I.P. & Hoem S.O. (2007). Combination of Information Sources in Travel Planning A Cross-national Study. In: Sigala, M., Mich, L. & Murphy, J. (eds.). Information and Communication Technologies in Tourism. Vienna: Springer.

  • VMG PR (2014). Polska na wakacjach, czyli o promocji miejsc oczami turystów. Retrieved from:,_czyli_o_promocji_miejsc_oczami_turystow_raport

  • ogt, C.A. & Fesenmaier, D.R. (1998). Expanding the functional information search model. Annals of Tourism Research. Annals of Tourism Research, vol. 25(no. 3), pp. 551-578. DOI: 10.1016/S0160-7383(98)00010-3

  • Volo, S. (2010). Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists. Journal of Vacation Marketing, vol. 16(no. 4), pp. 297- 311. DOI 10.1177/1356766710380884

  • Wasike. B. (2017). Jocks versus jockettes: An analysis of the visual portrayal of male and female cover models on sports magazines. Journalism, pp. 1-18. DOI: 10.1177/1464884917716818

  • White, J.V. (1982). Designing for magazines. New York-London: R.R. Bowker Company.

  • Wolny, R. (2015). Internet jako źródło informacji e-konsumentów o ofercie handlowej i usługowej przedsiębiorstw. The Wroclaw School of Banking Research Journal, vol.15 (no. 3), pp. 413-414.

  • Woojin, L. & Andereck, K. (2016). The Effect of Travel Magazine Features and Photos on Tourist Decision Making. Tourism Travel and Research Association: Advancing Tourism Research Globally. 5.


Journal + Issues