1 Michal Pilik, doc., Ing., Ph.D., Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
2 Petr Klimek, doc., Ing., Ph.D., Department of Statistics and Quantitative Methods, Faculty of Management and Economics, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
3 Eva Jurickova, Ing., Ph.D., Department of Industrial Engineering and Information Systems, Faculty of Management and Economics, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
4 Premysl Palka, Ing., Ph.D., Department of Finance and Accounting, Faculty of Management and Economics, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and services provided more effectively and easily, with the result that home shopping has become ordinary and usual. This paper presents part of a research focusing on online shopping customers’ behaviour in the Czech Republic. The article pertains to comparison shopping agents (CPAs), a tool which provides information to customers and helps find the best offer. The research was conducted on the basis of an online questionnaire available on an internet web page. The main results confirmed a dependency between online purchasing and the use of shopping agents, which are very popular in the Czech Republic. Almost two-thirds of online shoppers use CPAs when they engage in internet shopping. The final part of the paper addresses references and customers’ reviews as an important factor for the selection of online retailer.
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