Analysis of determinant factors affecting the employee loyalty of rural banks (BPR) in bandung city

This research was conducted because of the common problem that often happened at rural banks (BPR), that is too focused on business development so less in paying attention to employee’s satisfaction, which impact on high turnover rate of employee. High employee turnover rates have a negative effect on an organization, as it can lead to loss of productivity, profitability, corporate knowledge, skills and competencies.

The population of this research is BPR while the sample is used by BPR in Bandung City. There are four independent variables in this study: (1) transformational leadership, (2) employee competence, (3) commitment, and (4) employee loyalty.

The type of research used is descriptive verification, while the method used in this study is the survey method (explanatory survey) and descriptive method. Descriptive and verification analysis, descriptive analysis is done by using Microsoft Excel software to calculate or determine the frequency of answers from respondents, while verification analysis is used to find multiple regression equation, the magnitude of relationship and influence between variables.

The results of research influence the determinant factors such as transformational leadership, employee competence and commitment to loyalty both partially and simultaneously.