MIR is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence, e.g. new strategies based on academic and empirical market analyses, new models and methods enabling more effective marketing decision making, new theories with empirical insights from marketing research, and state-of-the-art articles on current fields of marketing research. Readers will be informed about important developments in marketing theory, marketing methodology and marketing strategies.
MIR delivers relevant insights from academic research, using practical and accessible rather than academic language, supported by professional journalists who "translate" academic papers. We publish papers that contribute new and often fascinating knowledge, for instance about customer behavior, brand or pricing strategies, data analysis or decision making techniques. All papers are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by top authors who are already published or whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science.
MIR is aiming to achieve a high level of acceptance and an excellent reputation among upscale target groups within marketing management, and among marketing instructors looking for interesting applications of the latest marketing concepts and methods.
MIR is edited by GfK-Nürnberg e.V. (the GfK Verein), which has longheld academic ties with the University of Nuremberg, Germany, and remains dedicated to professional development within market research. The GfK Verein is also the main shareholder of GfK SE, one of the world's biggest and most successful market research companies.
GfK-MIR is managed by a team of leading academic marketing researchers from universities all over the world. From 2014 each issue has a special topic and is edited by a leading researcher in the respective field.
GfK-MIR is published as a biannual journal by the GfK Verein. The first issue was published in June 2009.
The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.