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NIM Marketing Intelligence Review
Volume 3 (2011): Issue 2 (November 2011)
Open Access
Editorial
Hermann Diller
Hermann Diller
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 3 (2011): Issue 2 (November 2011)
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Published Online:
Jul 19, 2014
Page range:
4 - 5
DOI:
https://doi.org/10.2478/gfkmir-2014-0043
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Hermann Diller
GfK-MIR, University of Erlangen- Nuremberg, Lange Gasse 20, D-90403 Nuremberg, Germany