The paper aims at raising female students’ awareness about sexism in language and designing and applying sociocultural linguistic interventions in Qatar. Contributing to the nascent feminist research tradition in this relatively new and rapidly up-and-coming country, it presents a tangible pedagogical proposal from the context of tertiary education. At the same time, in terms of its contribution to gender-related sociolinguistic theory this project can be seen as an attempt to offer a suggestion on how to theorise the positionality of sociolinguistic professionals in relation to issues and contexts they address.
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