Influence mechanism of development effect of forest ecotourism in China

Owing to the abundant forest resources, China is endowed with the advantages of developing forest ecotourism. In order that the forest resources better meet the demand of national tourism, the key is to explore the development condition and effect of forest ecotourism resources. Only with a development plan that accords with the national tourism demand can the economic value of forest ecotourism resources be realized to the greatest degree. In this study, we introduced the structural equation model which could be used to reflect the relationship and influence between variables. In the aspect of tourist satisfaction, we put forward an evaluation model for tourist satisfaction. Then, based on questionnaire surveys and in-depth interviews on the tourists from three scenic spots, we analyzed the development effect, quality of talents and support rates of the surrounding residents in the scenic areas. Furthermore, we established an influence mechanism model of the development effect of forest ecotourism resources, with resource factor, principal factor, market factor and macro factor as the influence factors. At last, we put forward countermeasures and suggestions for the optimization of resource development, which could provide policy suggestions for the development of national tourism.