Product Portfolio Management Best Practices For New Product Development: A Review Of Models

Open access


The survival of any industrial organization depends on whether producing goods or services hinge on how innovative they have become in managing their product portfolio to craft new products that changes with the ever-changing tastes and needs of their customers. This study delves in to the models and theories that drive product portfolio management practices in a way that they support the successes of new product development. Our review is based on selected studies at the frontier of product management, summarized, and compared based on authors experiences, subsisting models, and theories with the results purely based on qualitative rather than quantitative approaches. The essence is to explore possible new theory or model in this field of research.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • [1] Ansoff H.I. Stewart J.M. 1967. Strategies for a Technology-Based Business. Harvard Busi ness Review 45(6) pp.71-83.

  • [2] Barczak G. 1995. New Product Strategy Structure Process and Performance in the Telecommunications Industry. Journal of Product Innovation Management 12(3) pp.224-234.

  • [3] Booz Allen Hamilton 1968. Management of new Products. Booz Allen & Hamilton.

  • [4] Calantone R.J. Vickery S.K. Dröge C. 1995. Business Performance and Strategic New Product Development Activities: an empirical Investigation. Journal of Product Innovation Management 12(3) pp.214-223.

  • [5] Castellion G. 2005. A New Product’s Development Strategy: Formulation and Implementation. The PDMA Handbook of new Product Development. Hoboken NJ: Wiley.

  • [6] Cooper R.G. 1985. Overall Corporate Strategies for New Product Programs. Industrial Marketing Management 14(3) pp.179-193.

  • [7] Cooper R.G. 1990. Stage-gate Systems: A New Tool for Managing New Products. Business Horizons 33(3) pp.44-54. DOI:

  • [8] Cooper R.G. Edgett S.J. 2003. Overcoming the Crunch in Resources for New Product Development. Research-Technology Management 46(3) pp.48-58.

  • [9] Cooper R.G. Edgett S.J. Kleinschmidt E.J. 1997. Portfolio Management in New Product Development: Lessons from the Leaders - I. Research-Technology Management 40(5) pp.16-28.

  • [10] Cooper R.G. Edgett S.J. Kleinschmidt E.J. 1999. New Product Portfolio Management: Practices and Performance. Journal of Product Innovation Management 16(4) pp.333-351.

  • [11] Cooper R.G. Edgett S.J. Kleinschmidt E.J. 2004. Benchmarking best NPD Practices - III. Research-Technology Management 47(6) pp.43 -55.

  • [12] Cooper R.G. Kleinschmidt E.J. 1986. An Investigation into the New Product Process: Steps Deficiencies and Impact. Journal of Product Innovation Management 3(2) pp.71-85.

  • [13] Crawford M.C. 1972. Strategies for New Products Development. Business Horizons.

  • [14] Griffin A. 2010. New Product Development Innovation and Commercialization Processes. Wiley Encyclopedia of Management.

  • [15] Johnson S.C. Jones C. 1957. How to Organize For New Products. Harvard Business Review 35(3) pp.49-62.

  • [16] Kantrow A.M. 1980. Strategy-technology Connection. (Use in Decision Making). Harvard Bus. Rev (United States) 58(4).

  • [17] Karagozoglu N. Brown W.B. 1993. Timebased Management of the New Product Development Process. Journal of product innovation management 10(3) pp.204-215.

  • [18] Kavadias S. Chao R.O. 2007. Resource Allocation and New Product Development Portfolio Management. Handbook of New Product Development Management pp.135-163.

  • [19] Leenders R.T. Dolfsma W.A. 2016. Social Networks for Innovation and New Product Development. Journal of Product Innovation Management 33(2) pp.123-131.

  • [20] Levitt T. 1966. Innovative Imitation. Harvard Business Review 44(5) pp.63-70.

  • [21] McNally R.C. Durmuşoğlu S.S. Calantone R.J. 2013. New Product Portfolio Management Decisions: Antecedents and Consequences. Journal of Product Innovation Management 30(2) pp.245-261.

  • [22] Mintzberg H. Ahlstrand B. Lampel J. (2005). Strategy Safari: A Guided Tour Through the Wilds of Strategic Mangament. Simon & Schuster.

  • [23] Patterson M.L. 1998. From Experience: Linking Product Innovation to Business Growth. Journal of Product Innovation Management 15(5) pp.390-402.

  • [24] Roseneau M. Griffin A. Castellion G. Anschuetz N. 1996. The PDMA Handbook of New Product Development. New York NY: Wiley.

  • [25] Sherman R. 1966. New-Product Development: Get the Whole Company into the Act. Management Review 55(9) pp.41-44.

  • [26] Von Braun C.-F. 1997. The Innovation War. Prentice Hall PTR.

Journal information
Impact Factor

CiteScore 2018: 0.44

SCImago Journal Rank (SJR) 2018: 0.195
Source Normalized Impact per Paper (SNIP) 2018: 0.326

All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 1607 1083 40
PDF Downloads 732 525 22