Subject and purpose of work: Today, each united territorial community (UTC) has tourist potential, but not all can recognise, evaluate and use it. This paper deals with presenting contemporary issues and identifying prospects for green tourism development in united territorial communities.
Materials and methods: This paper includes general scientific and special methods of research, in particular, analysis and synthesis, systematisation and generalization, and the dialectical approach. A dialectical method of cognition is used to specify the features of rural green tourism organisation in the EU Member States.
Results: The internal potential and opportunities for its involvement in the development of green tourism in the UTC were determined. The foreign experience is analysed and the perspectives of use of their practice in the development of green tourism are considered. The complex of tasks of the UTC to ensure the development of rural green tourism in the UTC of Ukraine is highlighted. It is established that green tourism can be an additional factor in filling the revenue part of the UTC’s budget and a factor in strengthening its capacity. A SWOT analysis of the development of green tourism in the UTCs of Ukraine was out. The main directions of development of green tourism were highlighted.
Conclusions: It was determined that green tourism could act as a catalyst for economic restructuring, provide demographic stability and solve the socio-economic problems arising nowadays during the formation and development of UTCs in Ukraine.
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