Modelling Human Behaviour in the Digital Era: Economic and Social Impacts

Open access


This paper critically analyses the implications the digitalisation process has on individuals and organization ‘s behaviour. The digital era has positive aspects such as the access to information on real time from almost any geographical place combined with the shorten the length of time of processes. In addition, new economic trends and paradigms emerge in the digital era. However, we cannot deny the existence of negative or at least unexpected aspects of the digitalization. This work highlights some of the most alarming aspects of digitization that require the attention and implementation of measures by public authorities to prevent from the collateral damages the digitalisation can produce on citizenship well-being.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • [1] J. Rifkin. (2011) The Zero Marginal Cost Society. New York: Palgrave Macmillan.

  • [2] A. Damasio. (2018). The Strange Order of Things. Life Feelings and the Making of Cultures. Barcelona Spain: Planeta (in Spanish).

  • [3] P. Krugman. Los robots no tienen la culpa de los precios bajos El Pais 17 Marzo 2019. (in Spanish). Available at:

  • [4] R. Botsman. Who Can You Trust? How Technology Brought Us Together and Why It Could Drive Us Apart Penguin Random House 2017.

  • [5] World Economic Forum Digital Wildfires in a Hyperconnected World 2016.

  • [6] C.A.E. Goodhart. Money Information and Uncertainty The McMillan Press Ltd. London 1975.

  • [7] S.E. Merry. The Seduction of Quantification: Measuring Human Rights Gender Violence and Sex Traffiquing The University of Chicago Press Chicago 2016

  • [8] T.M. Porter. Trust in Numbers: The Pursuit of Objetivity in Science and Public Life Princeton Univ. Press Princeton 1995.

  • [9] K. Cukier and V. Mayer-Schonberger. The Dictatorship of Data MIT Technology Review may 2013.

  • [10] D.T. Campbell. Assessing the Impact of Planned Social Change The Public Affairs Center Darmouth College New Hampshire USA 1976.

  • [11] J.Z. Muller. The Tyranny of Metrics Princeton Univ. Press Princeton 2018

  • [12] J.S. Baskin. According To U.S. Big Data We Won The Vietnam War Forbes Magazine 2014. Available at:

  • [13] E.N. Luttwak. The Pentagon and the Art of War Simon and Schuster New York 1985.

  • [14] D. Ravitch. The Death and Life of Great American School System Basic Books New York 2010.

  • [15] M.A. Alcaide E. De La Poza & N. Guadalajara. Assessing the Sustainability of High-Value Brands in the IT Sector. Sustainability 2019 11 1598.

Journal information
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 13 13 13
PDF Downloads 11 11 11