Sustainable Consumption and Segmentation of Potential Low Emission Vehicle Buyers

In 2015 the Agenda 2030 was introduced, framed of 17 sustainable development goals (SDG) with 169 targets, which were adopted by the United Nations Member States and should bring prosperity and growth to the global society. In this paper a focus is given to the SDG 12 Sustainable consumption and production from the e-mobility perspective. SDG 12 aims to ensure sustainable consumption and production (SCP) patterns – it is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs, and a better quality of life for all. Many stakeholders from public and private sector are investing a lot of effort to identify consumer behaviour for future improvements in development of their green products and strategies Because sustainable mobility and consequently low emission vehicles (LEV) are closely related with sustainable consumption within the personal mobility this paper focuses on consumer segmentation of potential LEV buyers and their willingness to buy LEV. Results have revealed that the segment of potential alternative fuel vehicles buyers is much larger than we initially anticipated. Such vehicles are, surprisingly, also more attractive for the older population, according to our results.