The text is a case study report concerning research on a drama/theatre project called Jutka’s Sleeplessness that was performed in the public space of Łódź. The purpose of the research was to address the question of how this creative - new and valuable product - in the form of the drama/ theatre project Jutka’s Sleeplessness was created and what aspect of creativity decides on the success of a project that combines drama with theatre. The discussion represents an attempt to demonstrate how the four Ps of creativity work in a drama/theatre project.