Sustainability and corporate social responsibility (CSR): Essential topics for business education

Open access

Abstract

The current changes and challenges of the economic and financial environments have created a need for further development in the way higher education, organizations and management systems view the sustainable development and business education. The purpose of this paper is to examine different aspects and approaches regarding sustainability, sustainable development, and Corporate Social Responsibility (CSR) in the context of business education. The research is based on a literature review, on the experience gained as a result of our participation in various projects and international activities regarding the above-mentioned concepts, and on the results of several qualitative and quantitative marketing researches developed by the authors. Based on these findings we are underlining the fact that the concepts related to CSR and its components are not well known by managers of companies and public institutions and we also point out the fact that the respondents that have knowledge and skills in this field, have acquired most of them outside the formal education system. Furthermore, the paper contributes to the discussion needed to take place in order to understand that universities should make important steps not only for reorienting curriculum, developing programs, and modules, but also in implementing innovative teaching methods in order to integrate such topics in their educational programs.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • Barth M. (2014). Implementing sustainability in higher education: Learning in an age of transformation Oxford UK: Routledge.

  • Christensen L. J. Pierce E. Hartman L. P. Hoffman W. M. & Carrier J. (2007). Ethics CSR and sustainability education in the Financial Times top 50 global business schools: Baseline data and future research directions. Journal of Business Ethics 73(4) 347-368 doi:

    • Crossref
    • Export Citation
  • Crossan M. Mazutis D. Seijt G. & Gandz J. (2013). Developing leadership character in business programs. Academy of Management Learning & Education 12(2) 285-305.

  • Dutse. H. G. & Hilman H. (2012). Perception of students on business social responsibility (BSR) with regards to profitability long term and short term success of firms in nigerian (SEM Approach). Int. J. Manag. Bus. Res. 2 (4) 341- 350.

  • Elkington J. (2004). Enter the triple bottom line. In Henriques A. & Richardson J (Eds) The Triple Bottom Line: Does It All Add Up? (pp. 1-16). London UK: Earthscan LLC.

  • Heidt T. & Lamberton G. (2011). Sustainability in the undergraduate and postgraduate business curriculum of a regional university: A critical perspective. Journal of Management &Organization 17(5) 670-690.

  • Gibson R. B. (2006). Sustainability assessment: basic components of a practical approach. Impact Assessment and Project Appraisal 24(3) 170-182 DOI:10.3152/147154606781765147 Retrieved May 23 2017 from http://www.tandfonline.com/doi/pdf/10.3152/147154606781765147

  • Gibson B. Hassan S. & Tansey J. (2013). Sustainability assessment: criteria and processes. Routledge.

  • Gorski H Fuciu M & Croitor N. (2014). Research on Corporate Social Responsibility in the Development Region Centre in Romania. Procedia Economics and Finance 16 224 - 233.

  • Gorski H. & Fuciu M. (2016). Corporate social responsibility and marketing communication. The Revista Economică Journal 68(2) 86-106.

  • Gorski H. & Fuciu M. (2014). Corporate social responsibility in the context of implementing the 2020 EU strategy [PowerPoint slides]. Paper presented at the International Summer School “Soziale Sicherung in Europa: Selbstverantwortung und Befähigung” organised by Wilhelm Löhe Hochschule Fürth Germania in partnership with the Romanian-German University of Sibiu.

  • Gorski H. & Fuciu M. (2015). Using Corporate Social Responsibility and Social Media for the development of social services [PowerPoint slides]. Paper presented at the International Summer School Residential assistance and active ageing - realities and mentalities regarding social services for elderly people organised by the the Romanian-German University of Sibiu in partnership with Wilhelm Löhe Hochschule Fürth Germania.

  • Gorski H. (2016 February 09-12). CSR and MK 3.0 in the context of sustainable development. Paper presented at the International Guest Lecturer Week: “Corporate Governance Corporate Social Responsibility Marketing” Duale Hochschule Baden-Württemberg Stuttgart [DHBW] Germany.

  • Kaifi B. A. Khanfar N. M. Noor A. O. & Poluka L. (2014). International Business Students’ Understanding Perception and Commitment to Corporate Social Responsibility: A Study Based upon Gender Generational Affiliation and Culture. Business and Management Research 3(3) 34-42.

  • Kobza N. Schaefer T. Glawar R. & Brandt D. (2016). How can we learn leadership? The vision of the Europe-wide University. AI & Society 31(3) 413-429 doi:

    • Crossref
    • Export Citation
  • Leiserowitz R. W. Kates & T. M. Parris. (2004). Sustainability Values Attitudes and Behaviors: A Review of Multi-National and Global Trends. Annu. Rev. Environ. Resour. 2006. 31:413-44 doi:

    • Crossref
    • Export Citation
  • Matten D. & Moon J. (2005). Corporate social responsibility. Journal of business Ethics 54(4) 323-337.

  • Navarro P. (2008). The MBA Core Curricula of Top-Ranked U.S. Business Schools: A Study in Failure? Academy of Management Learning & Education 7(1) 108-123.

  • Park J. Sarkar R. & Bunch R. (2012). Sustainability and Management Education in China and India: Enabling a Global Green Economic Transition. Business Leadership Review 9(1) 1-15. Retrieved March 2017 fom https://www.noexperiencenecessarybook.com/0Y8Ex/sustainabilityand-management-education-in-china-and-india.html

  • Peer V. & Stoeglehner G. (2013). Universities as change agents for sustainability - framing the role of knowledge transfer and generation in regional development processes. Journal of Cleaner Production 44 85-95.

  • Poulton E. & Barnes L. (2012). Corporate Social Responsibility: An Examination of Business Students’ Perceptions of Spirituality. International Review of Business Research Papers 8(4) 144-56.

  • Reid D. (2013). Sustainable Development: An Introductory Guide Routledge.

  • von der Heidt T. & Lamberton G. (2011). Sustainability in the undergraduate and postgraduate business curriculum of a regional university: A critical perspective. Journal of Management and Organization 17(5) 670-690.

  • Sachs J. D. (2015). The Age of Sustainable Development. NY Columbia University Press.

  • Sartori S. Latrônico F. & Campos L. M. S. (2014). Sustainability and sustainable development: a taxonomy in the field of literature. Ambiente & Sociedade 17(1) 1-22. Retrieved April 23 2017 from http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1414-53X2014000100002&lng=en&tlng=en.

  • Segon M & Booth Ch. (2009). Business Ethics and CSR as part of MBA Curricula: An Analysis of Student Preference. International Review of Business Research Papers 5(3) 72-81.

  • Stephens J. C. Hernandez M. E. Román M. Graham A. C. & Scholz R. W. (2008). Higher education as a change agent for sustainability in different cultures and contexts. International Journal of Sustainability in Higher Education 9(3) 317-338 doi:

    • Crossref
    • Export Citation
  • Teodoreanu I. (2014). Sustainable Business Education - A Romanian Perspective. Procedia - Social and Behavioral Sciences Vol. 109 706-711 doi.org/10.1016/j.sbspro.2013.12.533.

  • Tilbury D. (2004). Rising to the Challenge: Education for Sustainability in Australia. Australian Journal of Environmental Education 20(2) 103-114.

  • Waddock S. & Lozano J. M. (2013). Developing More Holistic Management Education: Lessons Learned From Two Programs. Academy of Management Learning & Education 12(2) 265-284. Sustainable development knowledge platform

  • European Commission [EC]. (2005 February 02). Working together for growth and jobs. A new start for the Lisbon Strategy. COM 2005/ 24. Brussels. Retrieved September 10 2015 from http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52005DC0024&from=EN.

  • European Commission [EC]. (2010 March 03). EUROPE 2020 - The European strategy for smart sustainable and inclusive growth COM 2010/ 2020. Brussels.

  • European Union [EU]. (2013). The European Union explained: Europe 2020: Europe’s growth strategy. Luxembourg: Publications Office of the European Union.

  • European Commission [EC]. (2016 November 22). Next steps for a sustainable European future.

  • European action for sustainability. COM 2016/ 739. Brussels. Retrieved May 10 2017 from https://ec.europa.eu/europeaid/sites/devco/files/communication-next-steps-sustainable-europe-20161122_en.pdf.

  • United Nations. (2002 September 18). United Nations Millennium Declaration Resolution adopted by the General Assembly A/RES/55/2. Retrieved from http://www.un.org/millennium/declaration/ares552e.htm.

  • United Nations. (2015). Transforming our world: 2030 Agenda for Sustainable Development A/RES/70/1. Retrieved February 15 2017 from https://sustainabledevelopment.un.org/post2015/transformingourworld/publication

  • World Business Council for Sustainable Development [WBCSD]. (2010 April 10). Vision 2050: The new agenda for business Retrieved January 10 2015 from http://www.wbcsd.org/Overview/About-us/Vision2050/Resources/Vision-2050-The-new-agendafor- business.

  • World Commission on Environment and Development [WCED]. (1987). Our common future. Oxford University Press. Retrieved January 2015 from http://www.un-documents.net/wced-ocf.htm.

  • Corporate Social Responsibility-CSR Matrix - a handbook developed within the Leonardo da Vinci - Transfer of Innovation project “Corporate social responsibility - CSR Matrix” financed under the contract: 2011-1-PL1-LEO05-19898.

Search
Journal information
Metrics
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 746 360 15
PDF Downloads 354 211 4