The paper follows three main directions: business intelligence – as a software tool, companies – as an application field and top management – as target of intelligent efforts. From this symbiosis does result an advantage, scientific and data based educational tool, having the goal to give the students a tool to explore data collections and analysis methods in order to improve the management of a company and forecast its evolution. The purpose of Business Intelligence (BI) software is to help the firms on acquiring knowledge about highlights and dangerous trends, to observe the connections and to forecast the future market evolutions. From this perspective, we consider that students need to learn theory and practical application about BI. After an overview of the BI main concepts, we choose to use the facilities of Jaspersoft BI software; to model the most frequently used analysis requirements, displaying the most relevant data and key indicators, following the steps of a BI system.
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