Competitiveness of the country is a very important factor, especially in the area of tourism. Tourism is one of the most important and most rapidly growing economy sectors, which faces the challenges and possibilities of globalization. The travel and tourism sector is widely recognized as an important factor for the regional development. This enables the country to be successful in the world market and for tourists. To measure the competitiveness of travel and tourism, we used various indexes. One of them is the Travel & Tourism Competitiveness Index, published by the World Economic Forum. The aim of this paper is to analyse the travel and tourism competitiveness in selected countries. According to their performance, we identified the best travel and tourism country. In addition, we focused on strengths and weaknesses of the analysed countries to improve their competitiveness position in the future.
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