This case study analyses characteristics of the implementation of environmental strategies in hotels. Results were found to be highly variable between hotels. They also highlight the need for greater momentum for this new type of business model. For the development of this research, a multi-method study approach was adopted, with a mixed methodology to the hotel industry of the state of Sinaloa, Mexico. This was done through executive interviews in addition to the application of a compliance guide to 11 companies selected from the sector. Relevant aspects are considered through a review of the hotel sector and sustainability, consumer trends, sustainability in the tourism market and development phases for corporate sustainability.
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