The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data.
If the inline PDF is not rendering correctly, you can download the PDF file here.
Bakker, I., van der Voordt, T., Vink, P., & de Boon, J. (2014). Pleasure, Arousal, Dominance: Mehrabian and Russell revisited. Current Psychology, 33(3), 405-421. DOI: 10.1007/s12144-014-9219-4.
Ballantyne, R., Packer, J., & Hughes, K. (2008). Environmental awareness, interests and motives of botanic gardens visitors: Implications for interpretive practice. Tourism Management, 29(3), 439–444.
Bigné, J.E., Sanchez, M.I., & Sanchez, J. (2001). Tourism image, evaluation variable and after purchase behaviour: inter-relationship. Tourism Management, 22(6), 607–616. DOI: 10.1016/S0261-5177(01)00035-8.
Bigné, J.E., Andreu, L., & Gnoth, J. (2005). The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism Management, 26(6), 833–844. DOI: 10.1016/j.tourman.2004.05.006.
Bonn, M.A., Joseph, S.M., & Dai, M. (2005). International versus domestic visitors: An examination of destination image perceptions. Journal of Travel Research, 43(3), 294–301. DOI: 10.1177/0047287504272033.
Browne, M.W., & Cudeck, R. (1992). Alternative ways of assessing model fit. Sociological Methods and Research, 21(2), 230–258. DOI: 10.1177/0049124192021002005.
Cetkovský, S., Klusáček, P., Martinát, S., & Zapletalová, J. (2007). Some aspects of cross-border cooperation in Euroregions of the Czech Republic: An example of the Šumava Region. Moravian Geographical Reports, 15(1), 43–55.
Chen, C., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. DOI: 10.1016/j.tourman.2006.07.007.
Chi, C.G.-Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. DOI: 10.1016/j.tourman.2007.06.007.
Crompton, J.L. (1979). Motivations of pleasure vacation. Annals of Tourism Research, 6(4), 408–424. DOI: 10.1016/0160-7383(79)90004-5.
Dann, G.M. (1981). Tourism Motivations: An appraisal. Annals of Tourism Research, 8(2), 189–219.
Denstadli, J.M., & Jacobsen, J.S. (2010). The long and winding roads: Perceived quality of scenic tourism routes. Tourism Management, 32(4), 780–789. DOI: 10.1016/j.tourman.2010.06.014.
Donovan, R.J., & Rossiter, J.R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58(1), 34–57.
Donovan, R.J., Rossiter, J.R., Marcoolyn, G., & Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3), 283–294. DOI: 10.1016/0022-4359(94)90037-X.
Echtner, C.M., & Ritchie, J.R.B. (2003). The meaning and measurement of destination Image. Journal of Tourism Studies, 14(1), 37–48.
Goeldner, C. R., & Ritchie, J. R. B. (2012). Tourism: principles, practices, philosophies. Hoboken, NJ: Wiley.
Goossens, C. (2000). Tourism information and pleasure motivation. Annals of Tourism Research, 27(2), 301–321. DOI: 10.1016/S0160-7383(99)00067-5.
Graefe, A.R., Thapa, B., Confer, J.J., & Absher, J.D. (2000). Relationships between trip motivations and selected variables among Allegheny National Forest visitors. In D.N. Cole, S.F. McCool, W.T. Borrie, & J. O’Loughlin (Eds.), Wilderness science in a time of change conference – Volume 4: Wilderness visitors, experiences, and visitor management. Missoula, MT: U.S. Department of Agriculture Odgen.
He, Y., & Song, H. (2009). A mediation model of tourists’ repurchase intentions for packaged Tourism services. Journal of Travel Research, 47(3), 317–331. DOI: 10.1177/0047287508321206.
Hsu, C.H.C., Cai, L.A., & Wong, K.K.F. (2007). A model of senior tourism motivations - Anecdotes from Beijing and Shanghai. Tourism Management, 28(5), 1262–1273. DOI: 10.1016/j.tourman.2006.09.015.
Hui, T.K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965–975. DOI: 10.1016/j.tourman.2006.08.008.
Jang, S.C.(S.), & Namkung, Y. (2009). Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants. Journal of Business Research, 62(4), 451–460. DOI: 10.1016/j.jbusres.2008.01.038.
Long, D.A., & Perkins, D.D. (2003). Confirmation factor analysis of the sense of community index and development of a brief SCI. Journal of Community Psychology, 31(3), 279–296. DOI: 10.1002/jcop.10046.
Mehrabian, A., & Russell, J.A. (1974). An approach to environmental psychology. Cambridge: MIT Press.
Nusair, K., & Hua, N. (2010). Comparative assessment of structural equation modelling and multiple regression research methodologies: E-commerce context. Tourism Management, 31(3), 314–324. DOI: 10.1016/j.tourman.2009.03.010.
Peterson, R. (1994). A meta-analysis of Cronbach’s coefficient alpha. Journal of Consumer Research, 21(2), 381–391. DOI: 10.1086/209405.
Petrick, J.F. (2004). The roles of quality, perceived value and satisfaction in predicting cruise passengers’ behavioral intentions. Journal of Travel Research, 42(4), 397–407. DOI: 10.1177/0047287504263037.
Petrick, J.F., Morais, D.D., & Norman, W.C. (2001). An examination of the determinants of entertainment vacationers’ intentions to revisit. Journal of Travel Research, 40(1), 41–48. DOI: 10.1177/004728750104000106.
Pruitt, D., & LaFont, S. (1995). For love and money. Romance tourism in Jamaica. Annals of Tourism Research, 22(2), 422–440.
Razović, M., & Tomljenović, R. (2015). Development model of tourism on Croatian open-sea islands. Tourism, 63(1), 19–36.
Ritchie, J.R.B., & Crouch, G.I. (2003). The competitive destination: A sustainable tourism perspective. Wallingford/Cambridge: CABI Publishing.
Robinson, G. M. (1998). Methods and techniques in human geography. New York: J. Wiley.
Schumacker, R.E., & Lomax, R.G. (2004). A beginner’s guide to structural equation modelling. Mahwah: Lawrence Erlbaum Associates.
Webster, C., & Ivanov, S. (2014). Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations? Tourism Management, 40, 137–140. DOI: 10.1016/j.tourman.2013.06.003.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26(1), 45–56. DOI: 10.1016/j.tourman.2003.08.016.
Yuan, J., & Jang, S. (2008). The effects of quality and satisfaction on awareness and behavioral Intentions: Exploring the role of a wine festival. Journal of Travel Research, 46(3), 279–288. DOI: 10.1177/0047287507308322.