Background: The case study describes the implementation of the SNT (Serial Number Tracking) model in an integrated information system, as a means of business support in a Croatian mobile telecommunications company. Objectives: The goal was to show how to make the best practice of the SNT implementation in the telecommunication industry, with referencing to problems which have arisen during the implementation. Methods/Approach: the case study approach was used based on the documentation about the SNT model and the business intelligence system in the Croatian mobile telecommunications company. Results: Economic aspects of the effectiveness of the SNT model are described and confirmed based on actual tangible and predominantly on intangible benefits. Conclusions: Advantages of the SNT model are multiple: operating costs for storage and transit of goods were reduced, accuracy of deliveries and physical inventory was improved; a new source of information for the business intelligence system was obtained; operating processes in the distribution of goods were advanced; transit insurance costs decreased and there were fewer cases of fraudulent behaviour.
