How Movies Influence Our Dietary Behaviour?

Open access


Movies include a shockingly high number of products - it is almost impossible to have a movie with no brand exposure at all. As entertainment fills a large part of our lives, product placements have invaded our social sphere more than we can imagine. Just as for the tobacco industry, until something is done to reduce and eliminate the images of unhealthy dietary behaviour on film, movies will remain one of the most powerful forces in the world promoting unhealthy sugary diets and serving the industry’s financial interests. The unhealthy lifestyle that is portrayed on the screens through extensive consumption of food items especially high in sugars, and how this can influence people’s dietary behaviour, is the main concern and discussion for this article. Thus, this article tries to give an overview of the current situation and how exactly it is possible for movies to influence the things we eat. Just as the tobacco industry has had a long history of working to influence Hollywood, the sugar industry will most probably face the same future. And this is not what films should be about.

If the inline PDF is not rendering correctly, you can download the PDF file here.

  • Arnold H. C. 2006. Product Placement during the Family Viewing Hour. Master’s Thesis. East Tennessee State University Department of Communications Professional Communication. Johnson City.

  • Bachmann T. 2009. Reklaamipsühholoogia. Tallinn: Kirjastus Ilo.

  • Balasubramanian S. K. 1994. ‘Beyond advertising and publicity: Hybrid messages and public policy issues’. - Journal of Advertising 23 4 29-46.

  • Barcus F. E. 1980. ‘The nature of television advertising to children’. - E. L. Palmer A. Dorr (eds.) Children and the Faces of Television: Teaching Violence Selling. New York: Academic Press 273-286.

  • Barn S. 2009. ‘Product placement in Bollywood movies’. - Marketing Intelligence & Planning 27 7 976-980.

  • Caroli M.; Argentieri L.; Cardone M.; Masi A. 2004. ‘Role of television in childhood obesity prevention’. - International Journal of Obesity 28 S104-S108. (3 September 2013).

  • Castillo D. 2012a. ‘MirriAd scores another product placement deal’. - Product Placement News March 21. (27 April 2012).

  • Castillo D. 2012b. ‘My product placement matches music videos with brands’. - Product Placement News March 28. (27 April 2012).

  • Conner M.; Armitage J. 2002. The Social Psychology of Food. Buckingham: Open University Press.

  • Cooper A. 2012. ‘James Bond: Secret to spy’s success’. -60 Minutes October 14.;contentBody (25 August 2013).

  • Distefan J. M.; Gilpin E.; Sargent J. D.; Pierce J. P.1999. ‘Do movie stars encourage adolescents to strat smoking? Evidence from California.’ - Preventive Medicine 28 1 1-11.

  • Donaton S. 2004. Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive. New York: McGraw-Hill.

  • Estonian Film Commission 2013. (25 August 2013).

  • Friedman M. 1985. ‘The changing language of a consumer society: Brand name usage in popular American novels in the postwar era’. - Journal of Consumer Research 11 4 927-938.

  • Friedman M. 1986. ‘Commercial Infl uences in the Lyrics of Popular American Music of the Postwar Era’. - Journal of Consumer Affairs 20 2 193-213.

  • Galletta G. M. 2012. ‘Obesity’. - eMedicineHealth. (9 May 2012).

  • Galst J. P. 1980. ‘Television food commercials and pro-nutritional public service announcements as determinants of young people’s snack choices’. - Child Development 51 935-938.

  • Galst J. P.; White M. A. 1976. ‘The unhealthy persuader: The reinforcing value of television and children’s purchase-influencing attempts at the supermarket.’ - Child Development 47 1089-1096.

  • Glantz S.A.; Iaccopucci A.; Titus K.; Polansky J. R.2012. ‘Smoking in Top-Grossing US Movies 2011’. - Preventing Chronic Disease 9. (25 August 2013).

  • Gokhale S. V. 2010. Comparative Study of the Practice of Product Placement in Bollywood and Hollywood Movies.Master’s Thesis. San José State University The Faculty of the School of Journalism and Mass Communications.San José.

  • Goodwin L. 2008. ‘Quantum of Solace sets product placement record’. - Filmonic October 27. record (27 April 2012).

  • Greenberg B. S.; Fazal S.; Wober M. 1986. Children’s Views on Advertising. London: Research Department Independent Broadcasting Authority.

  • Grube J. W. 1993. ‘Alcohol portrayals and alcohol advertising on television: Content and effects on children and adolescents’. - Alcohol Health & Research World 17 1 61-66.

  • Gunter B.; Oates C.; Blades M. 2005. Advertising to Children on TV: Content Impact and Regulation.Manwah New Jersey: Lawrence Erlbaum Associates.

  • Han L. 2010. ‘Regulation of product placement in China’. - Lehman Lee & Xu. (25 May 2012).

  • Hanewinkel R.; Sargent J. D.; Karlsdottir S.; Jonsson S. H.; Mathis F.; Faggiano F. 2011. ‘High youth access to movies that contain smoking in Europe compared with the USA.’ - Tobacco Control 22 4 241-244.

  • Hanewinkel R.; Sargent J. D.; Poelen E. A.; Scholte R.; Florek E.; Sweeting H. 2012. ‘Alcohol consumption in movies and adolescent binge drinking in 6 European countries’. - Pediatrics 129 4. (4 September 2013).

  • Harlow J. 2011. ‘More than a word from 007’s sponsors’. - The Australian May 2. (4 September 2013).

  • Haslam D. W.; James W. P. 2005. ‘Obesity’. - The Lancet 366 9492 1197-1209.

  • Hitchings E.; Moynihan P. J. 1998. ‘The relationship between television food advertisements recalled and actual foods consumed by children’. - Journal of Human Nutrition and Dietetics 11 511-517.

  • Karrh J. A. 1998. ‘Brand placement: A review’. - Journal of Current Issues and Research in Advertising 20 2 31-49.

  • Karrh J. A.; McKee K. B.; Pardun C. J. 2003. ‘Practitioners’ evolving views on product placement effectiveness’. - Journal of Advertising Research 43 2 138-149.

  • Lai-man S. S.; Wai-yee S. K. 2008. ‘Predicting the effectiveness of product placement: a study on the execution strategy and impacts on hierarch of effects’. - Oxford Business & Economics Conference Program. doc (3 September 2013).

  • Lehu J.-M. 2007. Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business. London: Kogan Page.

  • Lewczak J.; DiGiovanni A. 2010. ‘“Enhanced” FCC regulation of product placement would breach free speech rights’. - Legal Backgrounder 25 11. (3 September 2013).

  • Lewis M. K.; Hill A. J. 1998. ‘Food advertising on British children’s television: A content analysis and experimental study with nine-year-olds’. - International Journal of Obesity 22 206-214.

  • Lustig R. 2012. ‘The Skinny on Obesity (ep. 4): Sugar - A Sweet Addiction’. - University of California Television. (3 September 2013).

  • Maynard M. L.; Scala M. 2006. ‘Unpaid advertising: A case of Wilson the Volleyball in Cast Away’. - The Journal of Popular Culture 39 4 622-638.

  • Mekemson C.; Glantz S. A. 2002. ‘How the tobacco industry built its relationship with Hollywood’. - Tobacco Control 11 1 i81-i91.

  • Mekemson C.; Glik D.; Titus K.; Myerson A.; Shaivitz A.; Ang A. 2004. ‘Tobacco use in popular movies during the past decade’. - Tobacco Control 13 4 400-402.

  • Mitchell A. P. 2005. ‘Tivo blamed for massive increase in product placement in television shows’. - The Internet Patrol December 14. (27 April 2012).

  • Newell J.; Salmon C. T.; Chang S. 2006. ‘The hidden history of product placement’. - Journal of Broadcasting & Electronic Media 50 4 575-594.

  • Ofcom 2013. The Ofcom Broadcasting Code. (3 September 2013)

  • Osberg T. M.; Billingsley K.; Eggert M.; Insana M. 2012. ‘From animal house to old school: A multiple mediation analysis of the association between college drinking movie exposure and freshman drinking and its consequences’. - Addictive Behaviors 37 8 922-930. (9 May 2012).

  • Ota A.; Akimaru K.; Suzuki S.; Ono Y. 2008. ‘Depictions of smoking in recent high-grossing Japanese movies’. - Tobacco Control 17 2 143-144.

  • Pardun C.; McKee K. B. 2000. ‘Product placements as public relations: An exploratory study of the role of the public relations firm’. - Public Relations Review 25 4 481-493.

  • Roberts D. F. 2000. ‘Media and youth: access exposure and privatization’. - Journal of Adolescent Health 27 2 8-14.

  • Roberts D. F.; Foehr U. G.; Rideout V. J.; Brodie M. 1999. Kids & Media @ the New Millennium. s.l.: A Kaiser Family Foundation Report. (3 September 2013).

  • Rothenberg R. 1991. ‘Critics seek FTC action on products as movie stars’. - The New York Times May 31. (3 September 2013).

  • Rudd Center for Food Policy and Obesity 2009. Evaluating the Nutrition Quality and Marketing of Children’s Cereals. s.l.: Yale University. (3 September 2013).

  • Sargent J. D.; Beach M. L.; Dalton M. A.; Mott L. A.; Tickle J. J.; Ahrens M. B. 2001a. ‘Effect of seeing tobacco use in films on trying smoking among adolescents: cross sectional study’. - British Medical Journal 323 1-6.

  • Sargent J. D.; Tickle J. J.; Beach M. L.; Dalton M. A.; Ahrens M. B.; Heatherton T. F. 2001b. ‘Brand appearances in contemporary cinema films and contribution to global marketing of cigarettes’. - The Lancet 357 29-32.

  • Sauer A. 2012. ‘62M view Chinese love story is really Australia tourism commercial’. - Brandchannel May 11. (12 May 2012).

  • Sauer A. 2013. ‘Product placement sees global rise as fans face saturated entertainment’. - Brandchannel April 24. (25 August 2013).

  • Scammon D. C.; Christopher C. L. 1981. ‘Nutrition education with children via television: A review’. - Journal of Advertising 10 2 26-36.

  • Schultz E. J. 2012. ‘Brewed not stirred: Heineken plans major integration with Bond flick’. - Advertising Age March 30. (27 April 2012).

  • Segrave K. 2004. Product Placement in Hollywood Films: A History. Jefferson NC: MacFarland & Company Inc.

  • Skatrud-Mickelson M.; Adachi-Mejia A. M.; MacKenzie T. A.; Sutherland L. A. 2011. ‘Giving the wrong impression: food and beverage brand impressions delivered to youth through popular movies.’ - Journal of Public Health 34 2 245-252.

  • Snyder S. L. 1992. ‘Movies and product placement: is Hollywood turning films into commercial speech?’ - University of Illinois Law Review 301-337.

  • Stockwell T. F.; Glantz S. A. 1997. ‘Tobacco use is increasing in popular films’. - Tobacco Control 6 4 282-284.

  • Stoolmiller M.; Wills T. A.; McClure A. C.; Tanski S. E.; Worth K. A.; Gerrard M. 2012. ‘Comparing media and family predictors of alcohol use: a cohort study of US adolescents’. - BMJ Open 2. (9 May 2012).

  • Strasburger V. C.; Donnerstein E. 2000. ‘Children adolescents and the media in the 21st century’. - Adolescent Medicine 11 1 51-68.

  • Strasburger V. C.; Wilson B. 2002. Children Adolescents and the Media. Thousand Oaks CA: Sage Publications.

  • Sutherland L. A.; MacKenzie T.; Purvis L. A.; Dalton M. 2010. ‘Prevalence of food and beverage brands in movies: 1996−2005’. - Pediatrics 125 468-474.

  • Tambur S. 2013. ‘Robbie Williams to test the new promotion campaign for Estonia’. - Estonian World August 19. (25 August 2013).

  • Tibballs G. 2004. The Mammoth Book of Zingers Quips and One-Liners: Over 10000 Gems of Wit and Wisdom One-Liners and Wisecracks. New York: Running Press.

  • Tickle J. J.; Sargent J. D.; Dalton M. A.; Beach M. L.; Heatherton T. 2001. ‘Favourite movie stars their tobacco use in contemporary movies and its association with adolescent smoking’. - Tobacco Control 10 1 16-22.

  • Trachtenberg L. 2011. ‘Chinese government to rethink product placement regulations’. - PlaceVine March 8. (3 September 2013).

  • Van der Waldt D. L.; Nunes V.; Stroebel J. 2008. ‘Product placement: Exploring effects of product usage by principal actors’. - African Journal of Business Management 2 6 111-118.

  • Wegener R. J. 2008. Product Placement & Government Regulation: FCC vs. FTC. Chicago: PMA’s 30th Annual Promotion Marketing Conference. (3 September 2013).

  • Wiman A. R.; Newman L. M. 1989. ‘Television advertising exposure and children’s nutritional awareness’. - Journal of Academy of Marketing Science 17 2 179-188.

  • Yang M.; Roskos-Ewoldsen D. R. 2007. ‘The effectiveness of brand placements in the movies: Levels of placements explicit and implicit memory and brand-choice behavior’. - Journal of Communication 57 469-489.

Journal information
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 194 66 0
PDF Downloads 87 43 3