Seeing the EU from Outside its Borders: Changing Images of Europe

Open access


This paper outlines the importance of the studies of EU external perceptions in the Asia-Pacific region in the times of global multipolar redesign and an ongoing eurozone sovereign debt crisis. It links understanding of the concepts of EU external images and EU international ‘branding’ to the conduct of the EU’s foreign policy. The paper also details the methodology of the transnational comparative research project ‘The EU in the Eyes of Asia Pacific’ which informs all contributions to this Issue. The paper then presents those contributions which explore EU external perceptions in nine Asia-Pacific locations, members of the Asia-Europe Meeting (ASEM) process: China, Japan, South Korea, India, Singapore, Thailand, Australia, New Zealand, and Russia.

Boulding, K. (1969), ‘National image and international systems,’ in J. N. Rosenau (ed.) International Politics and Foreign Policy: A reader in research and theory, New York: Free Press, pp. 422-431.

Bretherton, C. & Vogler, J. (1999), The European Union as a Global Actor, London & New York: Routledge.

Castano, E.; Sacchi, S. & Gries, P. H. (2003), ‘The Perception of the Other in International Relations: Evidence for the Polarizing Effect of Entitativity,’ Political Psychology, vol. 24, no. 3, pp. 449-468.

Chaban, N. & Holland, M., eds. (2008), The European Union and the Asia-Pacific: Media, Public and Elite Perceptions of the EU, London & New York: Routledge.

Chaban, N.; Holland, M. & Ryan, P., eds. (2009), The EU through the Eyes of Asia: New Cases, New Findings, Singapore & London: World Scientific. EEAS (n.d.), Asia, European External Action Service website. Retrieved from [accessed 10 Dec 2011]

Holland, M. & Chaban, N., eds. (2010), Reflections from Asia and Europe: How do we perceive one another? Special Issue of Asia Europe Journal, vol. 8, no. 2.

Holland, M. et al., eds. (2007), The EU through the Eyes of Asia, Warsaw & Singapore: University of Warsaw.

Islam, S. (2010), “A seat for the EU at East Asia’s top table,” EUobserver, 11 November 2010. Retrieved from [accessed 14 Nov 2010]

- (2012), “On the need for Europe to learn from Asia and the ineffective use of the EU’s ‘soft power’,” Interview with Shada Islam, conducted by J. Janda, Global Europe, 13 July 2012. Retrieved from php?articles=0000000035 [accessed 13 Jul 2012]

Kirch, A. & Tuisk, T. (2013), ‘On the Profile of the Baltic Journal of European Studies (BJES),’ Baltic Journal of European Studies, vol. 3, no. 1, pp. 2-5.

Renard, T. & Biscop, S. (2012), The European Union and Emerging Powers in the 21st Century: How Europe Can Shape a New Global Order, Farnham: Ashgate.

Renard, T. & Struye de Swielande, T. (2011), Geopolitics and Geostrategy in the Asia-Pacific Region: Europe as Actor or Spectator? Special issue of Studie Diplomatica, vol. 64, no. 3.

Tsuruoka, M. (2011), “Defining Europe’s Strategic Interests in Asia,” Studie Diplomatica, vol. 64, no. 3, pp. 95-107.

Baltic Journal of European Studies

Tallinn Law School, Department of Law, School of Business and Governance, Tallinn University of Technology

Journal Information

CiteScore 2017: 0.22

SCImago Journal Rank (SJR) 2017: 0.119
Source Normalized Impact per Paper (SNIP) 2017: 0.113


All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 99 99 9
PDF Downloads 31 31 4