In this paper we introduce the concept of iterated function system consisting of generalized convex contractions. More precisely, given n ∈ ℕ*, an iterated function system consisting of generalized convex contractions on a complete metric space (X; d) is given by a finite family of continuous functions (fi)i ∈I , fi : X → X, having the property that for every ω ∈ λn(I) there exists a family of positive numbers (aω;υ)υ∈Vn(I) such that:
x; y ∈ X. Here λn(I) represents the family of words with n letters from I, Vn(I) designates the family of words having at most n - 1 letters from I, while, if ω1 = ω1ω2 ... ωp, by fω we mean fω1 ⃘fω2 ⃘... ⃘ fωp. Denoting such a system by S = ((X; d); n; (fi)i∈I), one can consider the function FS : K(X) → K(X) described by