In this study, a method of determining the heat flux, which reaches the surface of a charge, has been presented with the use of an inverse analysis. The research on the heating process of a square 15HM steel charge was conducted in a natural gas-fired laboratory furnace. The inverse solution was based on the search of the minimum standard error between the measured and the calculated temperatures. The temperature of the charge has been calculated by the finite element method, solving the heat conduction equation for a square charge heated on all the surfaces. As a result, the mean value of the heat flux on each of the heated surfaces of the charge was estimated.