(2), 193e218. Ecommerce Media (2017)/online/. Retrieved from: https://www.ecommercewiki.org Euro events (2017)/online/.Retrieved from: http://euro-events.co/bancassurance-3-0-conference-digitalization-bancassurance-turning-opportunity-competitive-advantagepost-conference-report. Farquhar,J.D , Meidan,A. (2010).Marketing financial services, Palgrave Macmillan, pg 230 -240. Friars,E., Gogel, R.(1987). The financial services handbook, A Wiley Interscience publication, pg 136-140. Gemius Romania
References  Adobe and CMO Council, 2015. (https://www.cmocouncil.org/). APAC Digital Directions Strategies, Mandates and Challenges, Full Report. May 2015. [online] Available at: http://offers.adobe.com/en/au_nz/marketing/landings/apac_digital_directions_2015.html?s_cid=70114000002JRwRAAW&s_iid=70114000002JR dHAAW [Accessed 8 July 2016].  Caldo, G., Hoene, M., Olanrewaju, T., 2014. How winning banks refocus their IT budgets for digital. McKinsey article, December 2014. [online] Available at: http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/how-winning-banks-refocus-their-it-budgets-for-digital
Niina Rintala and Sanna Suolanen
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+ GRI reports. Accounting, Auditing & Accountability Journal, 26(7), 1036-1071. Bughin J., LaBerge L., and Mellbye A. (2017). The case for digital reinvention. McKinsey Quarterly, February 2017. Burchman, S. and Sullivan, B. (2017). It’s Time to Tie Executive Compensation to Sustainability. Harvard Business Review, 17th August 2017. Cappelli, P. (2017). There’s No Such Thing as Big Data in HR. Harvard Business review. [online] Available: https://hbr.org/2017/06/theres
References  Bughin, J., Catlin, T., Hirt, M., Willmott, P., 2018. Why Digital Strategies Fail. January 2018, McKinsey Insights [online]. https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/why-digital-strategies-fail, [Accessed 3 February 2018].  Burkhardt, T., Krumeich, J., Werth, D., Loos, P., 2011. Analyzing the Business Model Concept. German Research Center for Artificial Intelligence (DFKI), Institute for Information Systems (IWi) Saarbrücken, Germany [online]. Available at: http
.), Performance measurement, management and appraisal sourcebook, Amherst, MA, Human Resource Development Press. 14. Laudon, K. C., Laudon, J. P. (2004). Management information systems: managing the digital firm, Upper Saddle River, NJ, Pearson Prentice Hall. 15. Silverman, D. (2000). Doing qualitative research, London, Sage. 16. Silverman, D. (2001). Interpreting qualitative data, London, Sage. 17. Yin, R. K. (1994). Case study research – Design and methods, Thousand Oaks, CA, Sage.
Werner Reinartz and Monika Imschloß
Digital transformation has a strong impact on the retail industry. Activities that were once retail sector are moving to online stores, and specialized third parties are taking over physical distribution and payment. Naturally, store-based retailers are not taking this sitting down and many are reacting by starting to “digitalize” their point of sale. But in order to understand the true impact of digitalization and to react adequately, one needs to think backwards from the consumer and enter the scene at a much earlier stage. In our digital age, need occurrence, shopping and consumption are moving much closer in time and space and are being naturally integrated into our daily routine. If retailers still want their share, they have to build an ecosystem of presence and organize themselves around consumption and lived reality of their consumers. They have to be present in the mind of the consumer at the very instance a need arises. Being recalled in time matters now more than ever.
Andreas Neus, Fabian Buder and Fernando Galdino
Digital transformation requires a digital mindset and new approaches to dealing with both decision risk and decision speed. Well-entrenched companies seem to hold all the assets needed to adapt and keep succeeding, but sometimes they don’t seem to adequately react to a disruptive threat; instead, they show symptoms of innovation blindness. They might overestimate their digital skills or their learning occurs too slowly and resources are being wasted. Deep expertise that used to be an asset turns into a liability because companies are stuck in old mental models. A few things can be done proactively to avoid major pitfalls in the digitalization of a business. Facts that are taken for granted need to be challenged and checked against reality to identify strategic failure in time. Whenever somebody assumes that something is “surely” true, a company’s alarm bells should go off. Moreover, top management needs to check if their digital projects not only scratch the surface but that they grasp the essence of what makes them successful: creating new added value, dramatically increasing speed and ease of use, reducing complexity, and lowering costs substantially. Also, a new approach to innovation, such as design thinking, encourages rapid prototyping and a fast-failure culture.
More Fun for the Elite or New Opportunities for Ordinary People?
Faltin Karlsen, Vilde Schanke Sundet, Trine Syvertsen and Espen Ytreberg
Literature Allen, R. (1998) ‘This is not Television …’, in Steemers, J. (ed.) Changing Channels. The Prospects for Television in a Digital World . Luton: John Libbey Media. Allern, S. (1996) Kildens makt. Ytringsfrihetens politiske økonomi . Oslo: Pax Forlag A/S Andenæs, I. (2002) ‘Dagspresse’, in Bjørnstad, N. (ed.) Medienorge 2002. Fakta om norske massemedier . Kristiansand: IJ-Forlaget. Andrejevic, M. (2004) Reality TV: The Work of Being Watched . Lanham, Md.: Rowman & Littlefield. Bakøy, E. & T. Syvertsen (eds.) (2001
György Molnár, Zoltán Szűts and Katalin Nagy
References Bershidsky, L. (2014). Here Comes Generation Z. Bloomberg View . https://www.bloomberg.com/view/articles/2014-06-18/nailing-generation-z (Accessed on: 28 January 2017). DeGraff, J. (2014). Digital Natives vs. Digital Immigrants. The Huffington Post . http://www.huffingtonpost.com/jeff-degraff/digital-natives-vs-digita_b_5499606.html (Accessed on: 28 February 2017). György, M.–Szűts, Z. (2016). What Is the Worth of Digital Content and Online Curriculum for Students? Lessons from survey conducted at BME. In: SISY 2016, IEEE 14 th