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Poster, Poster on the Wall, Do you Really Mean It All?
Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns

-214. John Benjamins Publishing Company. Elleström, Lars. 2010. The Modalities of Media: A Model for Understanding Intermedial Relations. In Lars Elleström (ed.), Media Borders, Multimodality and Intermediality 11-48. Hound- mills, Basingstoke and Hampshire: Palgrave MacMillan. Forceville, Charles. 1996. Pictorial Metaphor in Advertising. Routledge. Forceville, Charles and Eduardo Urios-Aparisi (eds.). 2009. Multimodal Metaphor . Applications in Cognitive Linguistics, Vol. 11. Berlin: Mouton de Gruyter. Gibbons, Alison. 2012. Multimodality

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