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Tomasz Trojanowski

References Armstrong G., Kotler P.( 2012), Marketing wprowadzenie, Wolters Kluwer, Warszawa. Belz F. (2006), Marketing in the 21st Century, „ Business Strategy and the Environment”, 15 (3). Emery B.(2012), Sustainable marketing, Pearson, Edinburgh. Fuller D. (1999), Sustainable marketing. Managerial-ecological issues, SAGE, California. Kadirov D. (2010), Sustainable marketing systems, VDM, Saarbrucken. Kotler P., Kartajaya H., Setiawan I.( 2010), Marketing 3.0, MT

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Tomasz Trojanowski

References Armstrong G., Kotler P.(2012), Marketing wprowadzenie, Wolters Kluwer, Warszawa. Belz F.M., Peattie K. (2010), Sustainability marketing. A global perspective, J. Wiley&Sons, Glasgow. Emery B.(2012), Sustainable marketing, Pearson, Edinburgh. Fuller D. (1999), Sustainable marketing. Managerial-ecological issues, SAGE, California. Knecht Z. (2005), Zarządzanie i planowanie marketingowe, Wydawnictwo C.H. BECK, Warszawa. Martin D. Schouten J. (2012

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Marek Seretny and Aleksandra Seretny

., Phillips H.C., Lyall J. - Corporate Social Responsibility and Economic Performance in the Top British Companies: Are They Linked? [in] European Business Review, Vol. 98, No. 1, 1998, pp. 24-44. [8] Bartels G.C., Nelissen W. (eds.) - Marketing for Sustainability: Towards Transactional Policy- Making. Amsterdam, NLD: IOS Press, 2002. [9] Becchetti L., Ciciretti R., Hasan I. - Corporate Social Responsbility and Shareholder's Value: An Event Study Analysis. Federal Reserve Bank of Atlanta Working Paper, 2007. [10] Bird R

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Monika Šujaková, Simona Golejová and Peter Sakál

References 1. BARTÁKOVÁ, G., GUBÍNIOVÁ, K. 2012. Udržateľný marketingový manažment. (Sustainable Marketing Management). Trenčín: Inštitút aplikovaného manažmentu. ISBN 978-80-89600-08-3. 2. Ekologika. Environmentálny marketing (Environmental marketing). [online]. [cit. 2017-05-10]. Available on the Internet: http://www.ekologika.sk/environmentalny-marketing.html 3. eMarketing - Marketing, Business, Stratégie, Komunikačný mix. (Marketing, Business, Strategy, Communication mix). [cit. 26. 05. 2016]. Available on

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Nikola Cuculeski, Ilijana Petrovska and Vasko Cuculeski

References [1] Anon, (1985). AMA Board Approves New Marketing Definition. Marketing Educator, Spring, p. 1. [2] Badulescu, A., Badulescu, D., Bac, D. & Sipos-Gug, S. (2014). Attitudes and intentions of Business Master Students towards Sustainable tourism and entrepreneurship. Amfiteatru Economic. Vol. XVI. Special No.8. November 2014, pp. 1110-1124 [3] Bartelmus, P. (1989). Environment and Development. London: Allen and Unwin. [4] Belz and Peattie’s (2009). Sustainability marketing, a global perspective. Chichester: Wiley [5] Berry

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Adriana Dutescu, Adriana Florina Popa, Florin Dobre and Georgiana Oana Stanila

, G.S. The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts. Journal of Services Marketing , 2010, [e-journal] 2(24), Emerald Insight. Jones, P.; Clarke-Hill, C.; Comfort, D.; Hillier, D. Marketing and sustainability, Marketing Intelligence and Planning , 2008, vol. 26 (2), 123-130. Likert, R. A Technique for the Measurement of Attitudes. Archives of Psychology 1932, pg.140: 1–55. Lungu, C.; Caraiani, C.; Dascălu, C.; Cimpoeru, V.; M., Sahlian, D

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Damir Demonja and Tatjana Gredičak

: hrvatska iskustva (Cultural tourism: Croatian experiences). Antropologija, 11(1), pp.181-205. Demonja, D., 2013. Cultural tourism in Croatia after the implementation of the Strategy of development of cultural tourism. International Scientific Journal - Turizam, 17(1), pp.1-17. Demonja, D. and Gredičak, T., 2013. Marketing in Rural Tourism: the Croatian Example. In: I. Talaba, A.P. Haller, M. Herciu, D. Ungureanu, ed. 2013. Romanian Rural Tourism in Sustainable Development Context (Turismul rural Romanesc in contextul dezvoltarri durabile

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Valentina Burksiene, Jaroslav Dvorak and Gabriele Burbulyte-Tsiskarishvili

Literature Aubert, A., Marton, G., & Raffay, Z. (2015). Impacts of the European capital of culture title of Pécs on the city's tourism. Geographica Timisiensis , 24(1), 31-42. Bell, S. & Morse, S. (2003). Measuring Sustainability: Learning by Doing . Earthscan Publications Ltd. Belz, F.M. & Karstens, B. (2005). Strategic and Instrumental Sustainability Marketing in the Western European Food Processing Industry: Conceptual Framework and Hypothesis. Proceedings of the Corporate Responsibility Research Conference , Euromed Management School

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Dejan Ilić, Slavica Ostojić and Nemanja Damnjanović

. Luxembourg: O_ ce for Official Publications of the European Communities. Facebook. (2014). Key facts. Retrieved October 5, 2013, from http://newsroom.com/Key-Facts. Feiertag, H. (1997). Relationship selling works only when practiced. Hotel & Motel Management, 212(6), 18. Ferrell, O.C., & Hartline, M.D. (2011). Marketing strategy (5th ed.). Mason, OH: South-Western Cengage Learning. Ilic, B.B. (2004). Tranzicija industrijske (tradicionalne) u novu (informaticku) ekonomiju. Ekonomski anali, 49(162), 99-26. (in

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Annemarie Burandt, Friederike Lang, Regina Schrader and Anja Thiem

Biospharenreservate’ [Final report of the F+E-project ‘Ecological regional development through product and regional marketing on the example of the biosphere reserves’], Bonn: Bundesamt fur Naturschutz. Laschewski, L,. 2009. ‘The Formation and Destruction of Social Capital - Lessons from East German Rural Restructuring’, Eastern European Countryside. Vol. 15: 91-110. Marsden, T., Murdoch, J. and Morgan, K., 1999. ‘Sustainable agriculture, food supply chains and regional development: editorial introduction’, International Planning Studies. Vol. 4