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. 2007. «Handelsförderung ist notwendig und problematisch zugleich»: die Entstehung des fairen Handels als neue Handels- und Unternehmensform. S. 107–124 in Dienstleistungen: Expansion und Transformation des «dritten Sektors» (15.–20. Jahrhundert) , hrsg. von Hans-Jörg Gilomen. Zürich: Chronos. Laine, Eeva L. und Matias Laine. 2009. Finnish World Shops at a Crossroads in the Commercialized Fair Trade Market. Sustainable Development 17(5): 274–283. Le Velly, Ronan. 2015. Fair Trade and Mainstreaming. S. 265–280 in Handbook of Research on Fair Trade, hrsg. von Laura

) for the second product category. This induced some consumers to visit both stores on combined shopping trips. But most of the multiple-store shoppers chose to systemati- cally visit the two stores on separate trips at different times. A certain product might have been predominantly bought in the preferred store (e.g., laundry detergent where it is cheaper), but some replenishment took place upon visits to the less-preferred store (e.g., a nearby store with fresh vegetables). This approach could provide consumers the best of both worlds. » Shopping patterns