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Is Facebook Really Facing the Needs of its Current Users?

Abstract

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

Open access
Building a Travel Influencer Brand Using Instagram Tools

Abstract

The aim of this paper is to create and present a model which suggests what and how Instagram tools should be used by a new travel influencer trademark in order to create intangible values to become a brand. The paper presents the results of research on travel influencer brands and also the results of a travel influencer trademark created by the Traveler’s Child. In addition, types of visual content are introduced in order to differentiate content posted by brands and trademark. The authors include recommendations for travel influencer trademark owners on how to process through branding stages, while using Instagram tools so that to create intangible values, which would allow a trademark to become a brand.

Open access
Seeu Use of Social Media: Teaching and Learning Through Sharing Knowledge

Abstract

The aim of this research was to investigate how teachers at SEEU use social media tools in and out of their work. Social media as an innovative tool can be developed to enhance teaching instruction and enrich learning practice. It also can help shift to a model of connected teaching. Social media could also enrich professional practice and offer clear support in working with students. It is clear from the results that teachers are actively and purposefully using social media to support their professional activities. The results showed that teachers and students are well-informed, self-taught, and sophisticated users of social media and consider Facebook, blogs, YouTube and others to be valuable tools in their work and personal contexts.

Open access
Exploration of Teaching Preferences of Instructors’use of Social Media

Abstract

With the excessive use of social media in the 21st century, attempts to integrate social media within higher education have also increased. In this area, research has been particularly focused on the aspects of students, rather than the instructors. This study puts the emphasis on the instructors with the aim to explore their use of social media in educational settings. Their respective teaching preferences were explored, from a pedagogical perspective, with the help of a Social Media Toolkit. The toolkit was developed to guide instructors that want to integrate social media in their teaching. This study was designed as a descriptive study and quantitative data was collected from 583 instructors from 39 countries. The participants responded to four main questions in an online environment. Results revealed that instructors mostly prefer to teach their subject at the applying and understanding levels. They frequently use text-based materials and design their courses as problem-based or on a presentation model. They mostly prefer to assess students using alternative methods based on their performance, like portfolios, group works, etc. whilst classical methods were also preferred. Overall findings indicated that any instructor from any discipline or culture can transform courses onto a social media platform thanks to many different and varied features provided by social media tools.

Open access
Towards Understanding Collaborative Learning in the Social Media Environment

Towards Understanding Collaborative Learning in the Social Media Environment

‘Social media’, ‘Web 2.0’, ‘collaborative learning’ and user co-creation are just some of the terms that describe changes in the role of information and communication technology (ICT) in business, private life and society. The changing face of ICT has finally brought about the fulfilment of the term ‘Information Society’ and made an important impact on many fields of research, including collaborative learning. The effective use of ICT in support of group collaboration has been researched and discussed. The effectiveness was attributed to systematically organized and facilitated processes. Nevertheless, the results are not always better when group support systems (GSS) are used in comparison to face-to-face work. In contrast to the well-organized GSS-supported learning process, the social media environment is non-structured, rule-free and even chaotic. In this paper, we research the possibilities of eliciting group knowledge in the group-learning process in a social media environment. A total of 24 students assigned into three groups participated in the three-week long study. Their task was to solve a given research topic by solely using an unfamiliar social media environment and to present their findings after three weeks. Students were observed in their natural learning environment (school, home, the Flowr virtual environment), and their attitudes on collaborative work using social media tools were measured with a questionnaire at the end of the study. The results suggest that non-structured social media environment stimulates self-management of the group. Some insights into trust, motivation and conflicts in the collaborative problem solving are discussed.

Open access
Factors of communication mix on social media and their role in forming customer experience and brand image

Abstract

Building a brand is a long-term process and it also applies to the world of social media. It is said that building a good brand reputation takes years, but it can be ruin in a moment. Therefore, it is important to look responsibly at all the aspects that have a role in building a brand on social media. The actual experience with the brand on social media is able to significantly affect brand building. The study focuses on exploring brand-building relationships in the social media environment. We selected a set of factors to predict customer experience with the brand in a social media environment and then we examined the relationship between this customer experience and the perceived brand image. 476 respondents filled out the electronic questionnaire. The study puts the greatest emphasis on respondents aged 20 to 35 years. We used correlation analysis to investigate the relationships in this issue. Out of the seven investigated relationships, up to two cases with medium dependence were confirmed by the strong relevance of relationships. The results support the importance of using social media tools for branding purposes, because these tools are the ones with the greatest ability to influence the people’s perception and attitude. It is also the fastest and one of the most personal ways to communicate with the customer. It happens in real time and it can convey the real emotion if performed right which all together help to trigger the user action. The findings of this study can guide marketing activities for companies to make the return on investment in social media as high as possible. The research offers a new perspective on selected factors and their role in creating social media experience and subsequently a brand image.

Open access
Social Media in Banking. A Managerial Perception from Mexico

Abstract

Nowadays social media has a radical impact on the business world, becoming a great customer service tool across many industries. And banking is no exception. Thus, banks managers need to identify ways to make profitable use of the social media. By accepting the benefits and developing their presence in social media, banks will be closer to customers. The objective of our research is to study social media usage in the banking industry and to obtain a managerial view concerning barriers and challenges in the social media implementation process. From the research of the literature in the field, we observed that Social media was studied a lot from the customers’ point of view, but there are not many studies on social media from a managerial point of view. This article presents a part of our research results regarding social media usage in banking in different regions of the world, specifically, the Mexican banking sector. We conducted a qualitative research based on interviews carried on among 20 banks from Mexico. The goal was to see how the decision factors in banks perceive the social media usage for their institution and for the banking industry, in general. The study focuses on the barriers and challenges raised by the existence and usage of social media platforms. The findings revealed an important presence of the Mexican bank industry in social media areas, but with a lot of room for extending the banks’ presence in new Social Media platforms, and different degrees regarding the perception of barriers and challenges in adopting Social Media tools.

Open access
Social Media Affordances and Information Sharing: An Evidence from Chinese Public Organizations

self-centred networks and concentrate more on maintaining relationships rather than creating new relationships. In addition to having conversations with friends, individuals can share information with friends and post in the QQ Zone and WeChat’s Circles. Individuals can divide friends into several groups and set up content to be visible or hidden according to social media groups. Interviewees generally believe that social media tools are easy to use, convenient, efficient, fast, low cost, and helpful for their daily work. The commonly used functions are working

Open access
What educational leaders should know about social media, collaboration and doctoral learning

://compositionforum.com/archives.php Babbie, E. (2013). The practice of social research. Wadsworth: Belmont, CA. Bennett, L., & Folley, S. (2014, May 26). A tale of two doctoral students: Social media tools and hybridised identities. Research in Learning Technology, 22(1). doi:10.3402/rlt.v22.23791 Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVIVO 11. Thousands Oaks, CA: SAGE. Berger, R. (2015). Challenges and strategies in social work and social welfare PhD education: Helping candidates jump through the dissertation hoops. Journal of Teaching in Social Work, 35

Open access
How can problem-based learning be realised in blended learning format? Contribution to the HoGe conference 2018 „Digital learning and teaching“ / Wie kann problembasiertes Lernen im Blended-Learning-Format umgesetzt werden? Beitrag zur HoGe–Tagung 2018 „Digitales Lernen und Lehren“

Vorzüge digitaler Werkzeuge näherzubringen. Modellhaft lässt sich damit erklären, wie die Bearbeitung und Gestaltung von Aufgaben durch technische Hilfsmittel verbessert werden kann ( Wilke, 2016 ). Die schwerfällige Umgebung mit verschiedenen Medienbrüchen – LMS, eBook, Webtools etc. – ist gerade für die Studierenden des ersten Jahres schwierig zu handhaben. Es stellt sich die Frage, inwieweit ein eBook mit Kommentarfunktion in Gruppen oder bekannte Social Media Tools ausreichend oder gar sinnvoller wären. Das mehrmalige Einloggen auf verschiedenen Portalen führt

Open access