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46 GfK MIR / Vol. 8, No. 1, 2016 / Interview
about the ferrero company
Ferrero is an international, family-owned confection-
ery company with Italian roots. Founded in 1946 in
Alba, Italy, Ferrero today is the third largest chocolate
producer and confectionery company in the world.
The Ferrero Group has twenty-one production plants,
three of which operate within the framework of SocialEnterprises. Ferrero products are marketed directly or
through authorized distributors in over 160 countries.
By 2013/14, the Group had a consolidated sales revenue
This article contains main trends, assumptions and thesis about the social economy in Poland, which the author agree with. The main goal of it, is to bring together fundamental facts depicting the situation of the social economy in Poland (in theory and in practice) with the conditions that must be fulfilled in order for it to grow (also from the financial side). In the article, the aspect of profit in a social enterprise, was especially emphasized. To describe the topic the descriptive methods were used. The graphical analysis refers to the last three years, but to understand how the social economy operates in practice, author uses description of the data from 1999 to now, in this paper.