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REFERENCES Amabile, T. (1996). Creativity in the context. Update to the social psychology if creativity . Boulder: Westview Press. Chadwick, W. (2015). Kobiety, sztuka i społeczeństwo. [Women, Art, and Society]. Poznań: Dom Wydawniczy REBIS. Csikszentmihaly, M. (1996). Creativity. Flow and the psychology of discovery and invention . New York: Harper Collins. Flick, U. (2010). Projektowanie badania jakościowego. [Designing a qualitative research]. Warszawa: Wydawnictwo Naukowe PWN. Dziemidok, B. (2002). Główne kontrowersje estetyki współczesnej . [The main

Abstract

The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in Bucharest, in February-March 2015. From the online advertising formats defined by IAB, the Romanian representatives mentioned to promote their organizations or to develop campaigns for their clients by using: search, display, social media, video advertising, affiliate marketing and sponsorship advertising format (advertorials and content sponsorship). The specialists argued about the most relevant and efficient online advertising format that they use. From their personal experience, the professionals were asked to mention which are the elements / attributes that have a significant impact on: search, display, video, social media and mobile advertising campaigns. All the respondents mentioned that their companies use remarketing campaigns. The budget of an online advertising campaign is settled differently among the formats used. The purpose of the paper is to analyze the views of professionals regarding the Romanian online advertising market and this study precedes a quantitative research among Romanian consumers exposed to online advertising campaigns in order to make a comparison between the results obtained in both studies and propose a model of online advertising campaign as close to consumers‟ wants.

teaching 3.2. [Online]. Available: http://www.hltmag.co.uk/mar01/mart1.htm [Accessed 2006, June 20]. Littlemore, Jeannette. 2004. “What Kind of Training is Required to Help Language Students Use Metaphor- Based Strategies to Work Out the Meaning of New Vocabulary?” D.E.L.T.A. 20(2):265-279. Littlemore, Jeannette and Low, Graham. 2006. Figurative Thinking and Foreign Language Learning . Basingstoke: Palgrave Macmillan. Patton, Michael Quinn 2002. Qualitative Research and Evaluation Methods . Thousand Oaks, London, New Delhi: Sage Publications. Radić-Bojanić, Biljana

teaching 3.2. [Online]. Available: http://www.hltmag.co.uk/mar01/mart1.htm [Accessed 2006, June 20]. Littlemore, Jeannette. 2004. “What Kind of Training is Required to Help Language Students Use Metaphor- Based Strategies to Work Out the Meaning of New Vocabulary?” D.E.L.T.A. 20(2):265-279. Littlemore, Jeannette and Low, Graham. 2006. Figurative Thinking and Foreign Language Learning . Basingstoke: Palgrave Macmillan. Patton, Michael Quinn 2002. Qualitative Research and Evaluation Methods . Thousand Oaks, London, New Delhi: Sage Publications. Radić-Bojanić, Biljana

Uniwersytetu Jagiellońskiego, Kraków 2013. Demetrio D., Autobiografia. Terapeutyczny wymiar pisania o sobie , przeł. A. Skolimowska, Impuls, Kraków 2000. Denzin N., Sociological Methods. A Sourcebook , New York 2006. Glaser G.B., Strauss A.L., The Discovery of Grounded Theory: Strategies for Qualitative Research , London, New Brunswick, 2012. Goffmann E.(2010), Analiza ramowa: esej z organizacji doświadczenia , przeł. S. Burdziej, Nomos, Kraków 2010. Guba E.G. Lincoln Y.S., Competing Paradigms, Handbook of Qualitative Research , New York 1994. Janowski A., Uczeń w

firmę przed najgorszym. Warszawa: Business Press. 4. Olędzki, J., Tworzydło, D. (2009). Leksykon public relations. Rzeszów: Wydawnictwo Newsline. 5. Report on qualitative research: Management in crises situations, carried out by the EXACTO sp. z o.o. research team headed by Dr. hab. Dariusz Tworzydło and Dr. Dominik Porczyński, Rzeszów 2016. 6. Seitel, F.P. (2003). Public relations. Warszawa: Felberg SJA. 7. Smektała, T. (2001). Public relations w sytuacjach kryzysowych przedsiębiorstw. Wrocław: Astrum. 8. Szymańska, A. (2004). Public relations w systemie

Bibliography 1. Adams T.E., Holman Jones S. (2008), Autoethnography is queer , [in:] Denzin N.K., Lincoln Y.S, Smith L.T. (eds.), Handbook of critical and indigenous methodologies, Thousand Oaks, CA: Sage. 2. Crawford, L. (1996), Personal ethnography, Communication Monographs, Vol. 63, Iss. 2. 3. Denzin N.K. (1997), Interpretive ethnography: Ethnographic practices for the 21st century , London: Sage. 4. Denzin N.K., Lincoln Y.S. (2000), Introduction: The discipline and practice of qualitative research, [in:] Denzin N.K., Lincoln Y.S. (eds.), Handbook of

mutual harmony, and to ensure the organisation’s competitiveness in the market. The paper is structured as to offer a literature review focused on performance management systems and the competence-based approach in performance management systems, defining the Z-MESOT method from theoretical and practical points of view, analysing the qualitative research finding in the performance management system, and defining the list of competences related to key performance indicators used in sample enterprises. 2 Literature review 2.1 Performance management system Flapper

References Brînzeu, P., 1997: Corridors of Mirrors , Timișoara, Amarcord Burgess, Anthony writing in The Sunday Times , quoted (for example) in the preface of Penguin’s 1981 edition of The Balkan Trilogy Creswell, J.W., 2013 (3 rd ed.): Qualitative Inquiry and Research Design. Choosing Among Five Approaches, Los Angeles; SAGE Dey, I., 1993: Qualitative Data Analysis. A User-Friendly Guide for Social Scientists, London and New York: Routledge Denzin, N.K., & Lincoln, Y.S., 2011: ‘Introduction: The Discipline and Practice of Qualitative Research’ in The

introduction to the constraints-led approach to learning in outdoor education. Aust J of Outdoor Education, 2010; 14(2): 33-41 Butt T, Russell P. Surf science. An introduction to waves for surfing. Cornwall: Alison Hodge, 33-85; 2002 Carr G. Mechanics of sport. Champaign: Human Kinetics, 88-128; 1997 Chow J, Knudson D. Use of deterministic models in sports and exercise biomechanics research. Sports Biomechanics, 2011; 10(3): 219-233 Culver D, Gilbert W, Trudel P. A decade of qualitative research in sport psychology journals: 1990-1999. Sport Psychol, 2003; 17: 1-15 Davis WE